… Another world I had the privilege of representing Carrot Creative at Comic Con 2010 at the launch of Her Universe (you can read more about Her Universe in this previous writeup). This year’s convention was the largest ever. Floor space was at a premium and I had my credentials checked more frequently than at Terminal A in LaGuardia. Several themes were overwhelmed the convention center (much to the chagrin, no doubt, of Comic Con purists): Big Name Studios, Gaming… Continue Reading
July 29, 2010
July 6, 2010
A San Francisco Tech Treat –
Voices That Matter Conference Roundup
The City of San Francisco is basically known for 3 things: Full House, Barry Bonds, and Rice-a-Roni dishes. Well, I can now add another thing to that list – thought-provoking conferences on technology, business, and web design. For those of you who haven’t heard, Voices That Matter was the 4th installment of a 2 day conference held in sunny San Fran featuring some of the most innovative speakers & writers of our industry. Topics ranged from HTML5, CSS3, mobile optimization,… Continue Reading
June 24, 2010
Targeting Female Sci-Fi Fans, Carrot Launches “Her Universe”
Recognizing the ever-increasing number of female science-fiction fans, actress Ashley Eckstein, the voice of Ahsoka Tano in the hit animated series, Star Wars: The Clone Wars, has created Her Universe™ a new line featuring fashionable, female–focused apparel and products for fangirls. Partnering with The Araca Group – a leading production and merchandise company – Ashley has entered into a multi-year agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars products, to be made available at conventions… Continue Reading
June 23, 2010
Tips for iOS4 Transitioning
With the introduction of the new iOS 4 (and the shiny iPhone 4’s), Carrot certainly hasn’t been lacking in ideas for new apps. Likewise we’ve been getting plenty of requests and ideas coming our way from clients. Everyone wants their apps to be iOS4 ready, but not many know what that actually means. The most hype we’re seeing is dealing with iAds and multitasking, so let’s take a quick look at this new hotness. Firstly, iAds. There are two sides… Continue Reading
June 22, 2010
The Baby Carrot, Bridget Brennan
Hello Dear Readers, I’m Bridget Brennan, the newest member of the Carrot crew. I’m extremely excited to become a part of what I believe is a company that has it’s head and heart in the right place. It is exhilarating to work with people who are spearheading social media marketing and are also some the most passionate I have ever encountered. I mean, hello, you can draw on the walls and not feel strange quoting Arrested Development. Although, I still… Continue Reading
June 16, 2010
Goldman Sachs Vet, Mike Pratt, Joins Carrot Creative for Director of Business Development
Coming off an unbelievably successful first quarter, exceptional work and quickly advancing leadership role in the social media industry, new-media marketing agency Carrot Creative has hired its first Director of Business Development, Mike Pratt. Pratt established an in depth understanding of the Media and Telecom industry as a former Goldman Sachs exec turned hedge fund owner (Modulus Capital). With a pragmatic view of organization from his graduation from West Point and MBA from Duke University, Pratt will set strategic direction… Continue Reading
June 10, 2010
Ford Fiesta Teams Up with Carrot Creative
Amid the flurry of activities surrounding Internet Week New York (IWNY), Manhattan Ford will host a rooftop summer concert on Thursday, June 10th, featuring a performance by Cobra Starship. The performance is the flagship event for Ford, which is also launching www.fiestafunnel.com, an interactive tool for tracking the latest developments during IWNY, built by Carrot Creative. All of this comes as the company fast approaches its June release date for the new Fiesta, a vehicle designed with the tech-savvy crowd… Continue Reading
June 2, 2010
The Rookie: Welcome Bridget Brennan
What can I say, I’m partial to Rochester Institute of Technology alumni. Perhaps it was my time as a professor there, or maybe the tea-bar at Wegmans, or it could be the raw talent that comes out of the chilly northeast. Whatever the case, when I met Bridget Brennan at RIT’s Career Fair and saw her flawless work, I knew she’d be the perfect fit as the new intern at Carrot Creative. Bridget has that special quirk that Carrot looks… Continue Reading
May 28, 2010
Introducing Colin Murphy, Jr. Creative
When Colin showed up at the Carrot Creative doorstep, with a freshly signed diploma in Ad Design from Syracuse University in hand and a perfectly knotted bowtie, I wanted to see what this kid could do. So, we brought him on as an intern and threw whatever we could at him. Copywriting, application design, creative brainstorming, business development, dog walker, water jug changer…all of it he took on with relish and without complaint. In the months to follow, Colin helped… Continue Reading
May 24, 2010
Breaking Down the Brick Wall
I spent my Sunday afternoon skimming some of my old(ish) marketing books, particularly one of my favorite sections from the The Adweek Copywriting Handbook about assumed constraints in history. There was so much assimilation to the challenges in social media I just had to blog about it. A few examples from the section: “Airplanes are interesting toys but of no military value.“ Ferdinand Foch, commander of Allied Armies in World War 1. “Stocks have reached what looks like a permanently… Continue Reading
