Traditional advertising methods are dead. In their wake lies a battleground for social web supremacy. After attending the Social Media Business School conference today and hearing our very own Mike Germano challenge traditional marketing concepts head on, it became clear to me that the time is right to revolutionize the social web.

One topic that was repeated throughout the day was the idea of the “SuperUser.” The ideal SuperUser is densely connected to others within their community and has the unique ability to influence the purchasing and surfing habits of their connections. They have plump profiles bursting with valuable demographic and psychographic data. The SuperUser is key to developing targeted growth rates, and will ultimately lead to more scientific, old-guard friendly metrics that can be leveraged for more lucrative advertising campaigns. 

The SuperUser is also the ideal candidate to become a brand ambassador. By displaying and utilizing the logos, colors, and ideas from their favorite brands, The SuperUser reinforces commercial brand elements, while at the same time putting their own personal spin on it. This leads to an increased level of brand engagement which not only helps to increase an application’s lifespan, but extends a users perception of the brand into other advertising spaces. 

Quantitative social media is just one part of our interactive arsenal that aides us in our quest to become the most innovative web mercenaries on the planet. 

School is not out for summer. But, I can promise you there will be no pop quizzes on Wednesday, June 25, as I will be speaking at the Social Media Business School event in NYC. The event is located at the Chinatown Brasserie on 380 Lafayette St and will begin at 9 am (but get there early as I am sure registration will fill up fast). I will be speaking on the panel designated for Social Media Marketing, however the day will include panel discussions and presentations on Analytics, App Hosting Options, Media API’s, Brand Advertising, Performance Advertising and Social Media Business Modeling. Social Media Business School, hosted by SocialMedia Networks, is sure to bring about great networking opportunities and great insight into the Business of Social Media, and I encourage anyone out there in the field of Social Media, in the NYC area or simply interested in the ins-and-outs of the Social Media business world to attend this great event.

In just two weeks of its release, SometimesDaily is already gaining considerable coverage in the media and blogosphere. Check out the following links to read all about SometimesDaily and what people around the world are quickly acknowledging could be the next great series online! Remember to tune in every day to SometimesDaily! Everyone at Carrot Creative is very proud to have help build such an awesome site.

Half the staff here at Carrot are quite “into” Twitter. The other half, not so much. @mikegermano made a tweet about the addictive nature of Twitter that caused an interesting discussion and the start to a big blog post comparing Twitter to cigarettes. While we work on the article we just wanted to have a visual of some Twitter brand smokes…

Branding is a critical component of any product’s or organization’s public perception. As the new brand manager for Carrot Creative I, Maury Postal, do hereby solemnly swear to do everything in my power to develop and maintain the most strategic, dynamic, and memorable brands in the world.

As a graduate of Rochester Institute of Technology with degrees in Graphic Design and Marketing, I bring to Carrot the diverse background required to elevate every brand in our portfolio to superstar status. Stay tuned to this space in the coming weeks for some exciting developments in Carrot’s new strategic branding platform.

I will be attending the Numenta HTM Workshop in Palo Alto, CA this June! The workshop explores Hierarchical Temporal Memory (HTM) and the Numenta Platform for Intelligent Computing (NuPIC). Not only will I be soaking up the newest developments on HTM and NuPIC, soaking up the summer Cali sun, but I have also been asked to discuss “Neuro Computation in the Cloud” during the Lightning Talks on June 24 at the workshop. This is a result of the 2nd place finish Christopher Laan and I received from this year’s Numenta Game Challenge.

If anyone else is going to be at the workshop, please let me know so we can meet up!

I just got off the phone with Blake Burris of Joyent, in which we discussed application scaling and hosting concerns, and I am thrilled to endorse Joyent for any application deployment needs. After working with Joyent to deploy the MLB.com Facebook Application, we found it necessary to further discuss future collaborations as well as offer support to one another as both Carrot and Joyent figure to be at the forefront of most New Media trends. Be sure to keep your eyes on the lookout for the great meetups that Joyent has planned in NYC, which Carrot will definitely be a part of. Dates will be released soon.

Carrot Creative is excited to announce the launch of the UBRSTAR website. As the primary developer of content, design and social network implementation, we are proud to partner with The New Haven Theater Company to offer live theater and stage stardom to the world. UBRSTAR utilizes a troupe of both live stage performers and online performers that can become part of the performance by submitting online videos of their character of choice (given the specific performance). The live performance, in which live stage actors must interact with their online counterparts, is broadcast live through Ustream.tv for the global audience to view and simultaneously comment and provide content at the leisure of their own chair. This summer’s show will be a contemporary version of a Shakespeare classic entitled “Run to the Capulets, Raise Up the Montagues: The Investigation of Romeo and Juliet.”

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