In what was first viewed as a breakthrough moment in tech, then almost instantaneously derided as a yawn-fest, Twitter’s Chief Executive Evan Williams, unveiled an unexpected, yet virtually extensible marketing platform @anywhere. A tool aimed squarely at placing the Twitter ecosystem in a more contextual environment—right at the source for most discussion on the Internet—original content sites. Most users on the service were up in arms at the less-than stimulating presentation, however, now that the dust has settled I think it’s time to take a more holistic view of @anywhere’s relevance. At its core it’s more of a robust, contextual, directory service. After all, it’s become nearly impossible to sift through all the noise on Twitter to find the relevant commentary and content most casual users are after. The only relevant method in the past was to stumble upon a breadcrumb somewhere in the social void.
To the untrained eye, if you walk into Carrot during a brainstorm, you will honestly think we are nuts. You may see Katy walking around, clapping like a cheerleader. You may hear Mike running back from the bathroom with a crazy idea. You may glance at me in the corner, staring at the floor with my head against the wall. And I agree, to the untrained eye we do look nuts, but to us we are doing one thing: Greasin’ The Wheels.
Crasher Squirrel: LOL
Lady Gaga’s Telephone video: WTF
Carrot Creative’s Halloween Costume: Geeky
Buzzfeed has been featuring snapshots of the viral web in realtime on their popular website since 2006. They highlight the kind of things you’d want to pass along to your friends; obscure subcultures breaking into the mainstream, outrageous videos or ordinary guys having their 15-minutes of fame.
After reviewing work samples, checking with professional references and analyzing company history, Facebook® has seen Carrot Creative’s strong track record of success and has selected us to be a part of the Facebook Preferred Developer Consultant Program. The program has been set up to help companies, brands, celebrities and organizations connect with leading consultants and developers who are familiar with building applications, Facebook Pages and Facebook Connect integrations.
The New York Snowpocalypse couldn’t stop me from getting to Boston to speak at the PRSSA “PR Advanced: Brand Yourself” conference at Boston University this weekend… a canceled bus just meant I had to get the by train, a minor inconvenience for what turned out to be a great event.
Speakers at the PR Advanced event included representatives from JetBlue, the Boston Red Sox, Dunkin’ Donuts, Wholefoods and myself, representing Carrot Creative and my personal brand, Just Creative Design.
Carrot Creative was tapped to create a website and visual campaign in response to the catastrophic earthquake that hit Haiti in January 2010 through Hope, Help & Relief Haiti. Created by a conscious community of leaders in music, fashion, film, finance and art, Hope, Help & Relief Haiti was established to become an agent of change for the rebuild and renewal of the devastated nation. Shaped from the collaborative efforts of Andre Harrell, Donna Karan’s Urban Zen Foundation, The Mary J Blige and Steve Stoute Foundation for the Advancement of Women Now (FFAWN) and Andre Balazs, Hope, Help & Relief Haiti sets out to galvanize a community in response to Haiti’s immediate need to rebuild. Through a new initiative aimed at bringing “Tents Now, Home Tomorrow” to the people of Haiti, a kickoff fundraiser was held at The Standard on Monday, February 8th to get the ball rolling on the new program.
What will the current and upcoming changes to the Facebook platform mean for clients and their existing Fanpages? As Director of Technology (and Director of the “keeping it real committee”), I wanted to give everyone a heads up on the changes, but keep my ‘geek-speak’ to a low. ‘Keep It Simple Stupid’, that’s my motto.
Application Interaction
- There will be no more application-to-user notifications. Meaning the small notification box in the bottom right of the bar on Facebook will no longer go-off when you are notified by an application.
- All correspondence between applications and users will be moved to either:
Dumbo loft, check.
Free Brooklyn beer, check (thank you RRE Ventures).
Everyone in room geeking-out over mobile apps, check.
This pretty much sums up the Monday Mobile Brooklyn event this past Monday night where our very own Robert Gaafar, Carrot Creative’s CEO presented our submission to the NYC Big Apps contest: “Where Brooklyn App?”
