Carrot Creative Blog

At Carrot Creative, we choose to work with brands we truly believe in, creating the absolute best digital representation of our clients products and of ourselves. Brands need to understand how powerful it is to have these “brand evangelists” reppin’ them (aside from the agency partnerships). More importantly, they need to know how to reach these consumers who can build a more visceral connection to the brand using social media.

One way is the “free stuff” method. You may have noticed the influx of brands offering contests or free samples on Twitter. They’re interacting with people on Twitter to use/engage with their products. Here are some examples:

I think it’s safe to say the sports world is changing. Scratch that, IT IS safe to say. Just take a look at what’s happened in the NBA the past couple of weeks:

Whether it was Kevin Love breaking news or Shaq hearing he’d been traded on Twitter (and then singing about it), the fact is social media is changing this landscape. More and more NBA players are signing up for Twitter everyday, connecting with their fans and building actual relationships with them – no Traditional Media outlets involved.

One of the greatest parts about seeing a Broadway show is the immediate connection that you feel to the cast. Look at how many young fans wait eagerly outside the stage door of their favorite show hoping to catch a glimpse of the leading lady or actor or grab a quick photo and autograph of the Playbill.

I received this email from Johnnie Walker (I’m a member of “The Striding Man Society” that offers some really great events for tastings of the brand-if you get the chance, go!) I get emails from them ever so often about new events or promotions and click on them at leisure to see if anything fun is coming up.  This email today was different. They were letting me know that Johnnie Walker has created a Facebook Fan Page and offered an easy click to become a fan right from the email.

The Carrot team has been experimenting with ways to share news. For us to do our job and do it well, we pride ourselves on being on top of the latest trends and happenings in the news of social media and how we can implement this for our clients. We know that while reading is important, being able to apply what we’ve read and put a personal spin on it is just as valuable. Sure, we all can blog, post to Tumblr, Twitter…but how can we share what we’re reading in one solid place?

We have a new client to announce here at Carrot Creative. A client that is as passionate about what he does with his own work as we are with ours. A client that knows how to push boundaries and test limits without question. Sounds like a dream client right?

This mystery client is Tucker Max. We’ll be building a fully integrated website and digital strategy for his upcoming feature film, “I Hope They Serve Beer in Hell” based off of the New York Times Bestseller book of the same name.

Last weekend I had the opportunity to represent Carrot Creative at the BLOGS WITH BALLS 1.0, the first ever sports blogger and new media gathering in NYC. Hosted by the guys at HHR Media Group and sponsored by Yard Barker, SI.com, SB Nation and others, this was truly a ground-breaking event. It’s not everyday you get the guys from Deadspin, Kissing Suzy Kolber and FreeDarko on the same stage as members of the MSM (Mainstream Media) in front of a big, unique audience. And not everyone in attendance was a big time internet blogger; There were people who get 2 visits a day and others who average hundreds of thousands.

Hello Carrot Creative blog readers my name is Kaitlin Villanova and I am the newest member of the Carrot Creative team here in Dumbo Brooklyn. What attracted me to Carrot was the creative environment. The smell of innovation and new ideas here is palpable. As the Director of Account Services it is my job to combine creativity and project management to work with all the awesome clients making sure everyone stays happy with the hard work we do. My previous experiences have taught me what makes for a happy client, and more importantly, how to order apology cupcakes for a sad client if something goes wrong (not that it ever could with this group). Side note: What’s the best place for carrot cake cupcakes in New York City? Please leave it in the comments!