It’s not every day that a man finds a woman, falls in love, and knows he never wants to leave her side. 
And she, in return, will always tolerate his late nights at the office and quirky blog postings about a cat. Alright, so maybe this did not happen all in one night, but rather the course of a few years, still we are elated to congratulate Chris Petescia on his engagement to his long time girlfriend Lisa. After deciding that it would be in poor taste to offer an engagement ring logo for his proposal, Chris enlisted the help of Mike to assist in the dispensing of his entire life savings for the perfect ring for his special lady. And while he will not give us the full details of the magical night, one thing is for certain… We need to start planning for a huge bachelor party.
As my first post to the Carrot blog, it is with great pride that I would like to confess my geekdom. I, Kyle MacDonald am a large geek. And as said geek- I love geeky new stuff, and Carrot Blog’s new iPhone + iPod Touch Bookmarklet Icon is no exception.
As of today, our blog now sports its nifty new Bookmarklet Icon when saved as a bookmark on your iPhone or iPod Touch. Don’t worry if you don’t have either of those yet, (which our icon may finally make it worth buying) I will share with you our lovely new addition. Isn’t she shiny?
After weeks of meetings, phone calls and e-mail correspondences, I am proud to announce that Carrot Creative will be working with MLB.com (MAJOR LEAGUE BASEBALL!) on their social community utility endeavors. Although I can not further elaborate on the specifics of this project, I can say confidently that this baseball season will be greatly enhanced by a new interactive, user-generated presence of MLB.com online. I can barely begin to describe the Carrot Crew’s excitement as we all grew up loving the game of baseball, and still have strong ties to friends, family and each other in part due to our love for the game. With MLB.com, and the variety of other great clients Carrot has had the pleasure of working with, we have found a way to work in what we love (Web 2.0) with clients we truly care about. Thank you all.
When I was a senior at UPenn some of my friends informed me that people do other things than consulting, i-banking, and graduate school after college. As a philosophy undergrad, I had resigned myself to the last of these, but the entrepreneurship thing sounded much more exciting; I have always been very competitive and–ah–persistent.
After working for a few years on internet startups in Philadelphia, I moved to NYC and got a sweet gig at iminlikewithyou, where I worked as the lead database / application engineer with an awesome team of flash developers to help build a social game site.
Since then, I’ve been doing some interactive advertising applications for clients like Comedy Central and USA, but I just got the opportunity to join Carrot Creative as Chief Development Officer. I’m very excited about some of the stuff we’ll be working on–should be fun!
After the Super Bowl yesterday (congrats, Giants), we were channel surfing for a few minutes and saw that the “Puppy Bowl” was re-playing. However, it was difficult to enjoy as intermittent views of an awful logotype appeared. Apparently, we were seeing Animal Planet’s brand new logo…
According the this NY Times Article, Animal Planet is using words “like ‘gut-driven,’ ‘completely immersive’ and ‘unexpected’ in describing what it will be like once the new roster is introduced on Feb. 3.” That’s fine and all, but the drastic rebrand is at best “unexpected,” and not in a good way. A general rule of good design is to not do anything without purpose (particularly where small, simple marks/logos have to say alot about what they represent)… and unless it is just lost on me, the quarter-clockwise turn of the ‘M’ seems pointless. The condensed ‘N’ and ‘A’ look awkward… all in all, it transmits a vague sense of ‘wild’ and a strong sense of terrible.
What is most unfortunate, is that it also breaks the relationship that the former Animal Planet logo had with the Discovery Channel logo:
UPDATE: A nice article from Brand New takes its own look.
Well since Chris doesn’t want to brag about this project I guess I will. Chris just finished Art Direction for the HUE HD web cam. We teamed up with a West Coast 3D modeling company to create the final product. We are very pleased with the results and just wanted to share it with everyone.
