Traditional advertising methods are dead. In their wake lies a battleground for social web supremacy. After attending the Social Media Business School conference today and hearing our very own Mike Germano challenge traditional marketing concepts head on, it became clear to me that the time is right to revolutionize the social web.
One topic that was repeated throughout the day was the idea of the “SuperUser.” The ideal SuperUser is densely connected to others within their community and has the unique ability to influence the purchasing and surfing habits of their connections. They have plump profiles bursting with valuable demographic and psychographic data. The SuperUser is key to developing targeted growth rates, and will ultimately lead to more scientific, old-guard friendly metrics that can be leveraged for more lucrative advertising campaigns.
The SuperUser is also the ideal candidate to become a brand ambassador. By displaying and utilizing the logos, colors, and ideas from their favorite brands, The SuperUser reinforces commercial brand elements, while at the same time putting their own personal spin on it. This leads to an increased level of brand engagement which not only helps to increase an application’s lifespan, but extends a users perception of the brand into other advertising spaces.
Quantitative social media is just one part of our interactive arsenal that aides us in our quest to become the most innovative web mercenaries on the planet.
School is not out for summer. But, I can promise you there will be no pop quizzes on Wednesday, June 25, as I will be speaking at the Social Media Business School event in NYC. The event is located at the Chinatown Brasserie on 380 Lafayette St and will begin at 9 am (but get there early as I am sure registration will fill up fast). I will be speaking on the panel designated for Social Media Marketing, however the day will include panel discussions and presentations on Analytics, App Hosting Options, Media API’s, Brand Advertising, Performance Advertising and Social Media Business Modeling. Social Media Business School, hosted by SocialMedia Networks, is sure to bring about great networking opportunities and great insight into the Business of Social Media, and I encourage anyone out there in the field of Social Media, in the NYC area or simply interested in the ins-and-outs of the Social Media business world to attend this great event.
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