Carrot Creative Blog

The latest in a “must have” service, and very much like the internets themselves, I cannot believe I existed two days ago without this. Maybe we didn’t exist, maybe what we perceive as a lifetime was really some facade and misperception of reality controlled by advanced machines bent on human enslavement…. but I digress- that’s a post for another day.

Facebook’s biggest event of the year is now history, but all the exciting changes made to the Facebook platform aren’t the only thing the >carrotCrew are buzzing about. We’re thrilled to announce that Challenge, a project lead by one of our good friends, has received a fbFund grant; the nerd equivalent of an Emmy.

Congrats to Blake Burris and the rest of the GoalCamp team on a job well done, and much continued success making the social web more useful. We look forward to helping them in their continued success as masters of the Facebook platform.

>carrotHQ is buzzing this afternoon after the launch of our latest social media venture: Facebook FanPages for JCPenney’s hot new Decree clothing line, and their Get That Look back to school campaign. This project allowed us to leverage our vast array of multimedia capabilities and apply it to a rapidly growing format. From a branding standpoint, this takes JCPenney into an entirely new arena: giving young women the opportunity to rally around a clothing brand targeted directly toward them right from the inception. JCPenney can use the discussions that place in and around their new Facebook home and translate that directly into incremental product improvements at a faster pace then ever before.

Some of the folks in the office last week were playing around on Facebook on Flock browsers when we discovered that the site was using SSL. Our own Mike Germano broke the news on Twitter, and this was followed by a great write-up by Nick O’Niell on the AllFacebook blog. We all figured that Facebook was getting ready to launch a new payment platform.

The news was so big that once it was published on AllFacebook, TechCrunch featured the story on their blog. The interesting thing about it is that you can see (if you clicked the previous link) that the story was taken down only hours after it was posted.

With a little over a month till performance time, UBRSTAR is gaining some great exposure in print and in the Bloggersphere. Most recently, both UBRSTAR and Carrot Creative were mentioned on Art Things, Considered, one of the more well-regarded and relevant blogs pertaining to all things artistic. We could not be more excited about the potential this project has in bringing Social Media to the Live Stage and vice versa, and we are delighted to have worked so closely with the New Haven Theater Company to develop both the creative vision and online representation of UBRSTAR. Here is a small piece of what Lex Leifheit of Art Things, Considered had to say about UBRSTAR:

It has been an exciting and busy time in the office lately as we have been working on some very exciting projects. We have recently partnered with Saatchi & Saatchi’s New York office and have been commissioned to work on a Web 2.0 project for JCPenney.

There have been a lot of jokes thrown around the office about back to school shopping while working on this project. It’s funny to be working on a project for a client when we can remember our moms bringing us to their stores every year before we went back to school.