Photo courtesy of Kelly Samardak and Just an Online Minute. Last night Carrot Creative co-hosted the second drinks gathering for Digital DUMBO. This was another hugely successful event with not only local DUMBO companies represented by HUGE, The Jar Group and Free Association but our friends from across the bridge. Tim Nolan, an extremely talented flash artist displayed his work on the flat screens kicking off a new trend of featuring an artist or display from the DUMBO scene. As… Continue Reading
Archives / 2009 February
February 27, 2009
February 23, 2009
Don't "Do it" to "Do it"
As big supporters of engaging with brands in social media—you’ll probably be surprised by the next statement I make. Some people are not ready for social media yet and we should NOT go there. In order to provide smart and strategic counsel, an all or nothing approach is not necessarily the right approach. The Pew Internet & American Life Project released recent survey findings regarding American’s use of microblogging sites like Twitter, Yammer (yes, it looks like people are still… Continue Reading
February 18, 2009
Models + Fashion + Technology= Nerd's Dream
Photo Courtesy of Style Coalition. More photos from the event here. Last night I had the privilege of attending the Style Coalition’s Digital Moda event organized by Inside the Tents bringing together the fashion, media and technology elite. How was it? Well, besides AWESOME I don’t know how else I could describe it. What was really cool was the fact that while I expected most of the conversations to revolve around the runway and designers I don’t know about (come… Continue Reading
February 17, 2009
How "When No Press is Bad Press" Has Changed with Social Media
There’s an old saying that “No Press is Bad Press”— I don’t think this is from a PR person because honestly, bad press is a PAIN. It adds additional effort to fixing the problem and long hours of figuring out how to attack the crisis. But, with social media enabling a message to travel far and wide, add comments that are sometimes not moderated, how do we look at bad “press” when it ends up driving awareness? Here’s my example…. Continue Reading
February 16, 2009
"I Always Feel Like Somebody's Watching Me"
Today we found out that Facebook has changed it’s Terms of Service. Mashable reports: “In short, all of the content you’ve ever uploaded on Facebook can be used, modified or even sublicensed by Facebook in every possible way – even if you quit the service.” But, if you read the fine print you’ll see that what this really means is every one’s worse fear has finally come true: The new Facebook monetization plan—selling all of your private information to relatives,… Continue Reading
February 12, 2009
A Night At The Shorty's
What made the Shorty Awards so great last night was that the people behind Twitter, the platform that made the event possible, were truly excited about what the community had accomplished using their software. First a big shout out to DUMBO the host nabe for this event. Every day there is more and more evidence of why the triangle between the bridges is referred to as the Digital District. Many people were initially skeptical of the whole event, but were only too… Continue Reading
February 11, 2009
Social Media- Idiots Not Welcome
Photo Credit: Kelly Samardak, Just An Online Minute Yesterday I attended the “When Social Media Becomes Unsociable” panel part of this week’s “Social Media Week” in New York. The panel, held at Fleishman Hillard’s New York office was full of people who engage/work in the new media space including: Constantine Basturea, Converseon Steve Coulson, The Advance Guard Peter Himler, Flatiron Communications Brad Mays, FH Digital Dallas Amber Naslund, Radian6 David Bradfield (Moderator from FH Digital) A full recap of what… Continue Reading
February 9, 2009
Give a little bit
While many brands are scrambling to get online and in “social media” (we have the privilege of working with many of them–woot!) sometimes it’s good to just step back and cover the basics, do the little things first and then expand to something bigger based on event or launch timing, market need or announcement. Last night The Grammys proved that the “little things” work with a simple social media campaign targeting Facebook and Twitter to update users in real time… Continue Reading
February 5, 2009
Passion to Share
Twitter is an interesting space. A space where you can connect with new people,post random thoughts, blah blah…we know we know. But, I’m really interested and grateful for this community and the constant feedback they provide. For example. Yesterday, I was in the mood to hear some music that gets me pumped up for a big negotiation we have. We have a LOT going on here and YES I am an excited person, but I wanted to add my own… Continue Reading
February 2, 2009
Social Media vs. The Super Bowl- who won?
Whoa. What a game. And while the heart pumping last minutes were getting us here at Carrot Creative screaming at the top of our lungs (well, most of us) we obviously had our two cents to add on the advertisements. What was really interesting was the amount of times I wondered if people were clicking on the site of the brand right after they ad appeared. I watched the Super Bowl with my MacBook on my lap. A lot of… Continue Reading
