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  • Archives / 2009 March

    How to get our attention

    Here at Carrot Creative we’ve been getting a TON of résumés and it’s hard to keep track of all the amazing talent sending work in. But today, something different happened and we had to call it out. Looking to get our attention? Here are some tips: 1. Send a themed box full of Carrot Cookies plus a thought out résumé to our office. 2. Receive oohs and aahs from the team. (Plus smiles all day with full stomachs) 3. Accept… Continue Reading

    "I dunno. Google it!"—Or Facebook, Twitter, YouTube it.

    That line from one of my FAVORITE scenes in Knocked Up when Leslie Mann tells Paul Rudd to search for the possible chicken pox on their children while she’s at a bar. It’s the normal thing for us to say. If we don’t know something we automatically turn to Google for the answers. Or, that’s what we DID. Gary Vaynerchuck said it best. “If you do not understand that search.twitter.com is the single most important website on the Internet, then… Continue Reading

    Where is the Carrot Crew?

    Besides working our butts off creating campaigns that are going to shake up the current world of media, the team does support local causes and gets involved with some pretty cool stuff. We are always looking to meet with people interested in what we do and talk about the changing world of social media, what they’re seeing and just have a kick ass conversation. So, what’s easier than telling you all where WE are going to be! See the run… Continue Reading

    IDI Marketers Forum-A Keynote Recap and why you should just DO IT

    I was lucky enough to be invited to keynote yesterday’s IDI Marketers Forum International Conference at the Marriott Marquis in Times Square. The conference is intended to provide valuable, up-to-date information from top internationally recognized experts to the direct marketing community. With an experience working mostly in online marketing, one might think that a direct marketing approach needed an entirely new perspective on social media. But, when you think about it, there’s a basic theme every industry needs to think… Continue Reading

    Social Media Fire Starters

    Photo Credit: Addicted Eyes on Flickr. Lately we’ve been seeing that social media brings about a lot of questions for those not familiar with the channels. Why would we want to create a platform for people to complain? What if people attack us publicly on the site? If they say something negative, others can see it and escalate it to higher sources. That’s not good for us and why should we promote this? How can we control the content? All… Continue Reading

    What's in an app?

    (FYI- Some of our favorites apps are listed at the end of this post… but they only appear if you read the whole thing ) This July will mark the one-year anniversary of Apple’s App Store opening for business. Applying the music store commission model to applications meant that developers (after school entrepreneurs to full-fledged software companies) can not only develop for cutting edge devices & technologies with support, but also find digital distribution at the source with freedom to… Continue Reading

    The social media audit: Finding your assets

    **This post was originally a guest post on  SmartBlog on Social Media and can be viewed here. In this landscape, where everyone talks about the need to “get” social media, a basic social media audit can help you save a great deal of time before rolling out a larger strategy. Carrot Creative’s audit takes into account your current social media presence but also looks at what assets you have that can be leveraged across online channels. For example, while some… Continue Reading

    SM4SC – Carrot doing some good in the neighborhood

    Here at Carrot Creative, we obviously like social media.We live and breathe it. We also like charity and getting involved in the community. So when our nice friends who organized the successful Social Media For Social Change (SM4SC)last year in Boston asked us to participate in the New York version this year—we obviously said yes.We also loaned some of our skillful Carrot Crew members to help with some redesign work as well. (Don’t worry, we have them back and they… Continue Reading