Adam Ostrow at Mashable has a great post about whether or not social media is hurting or helping corporate websites. Current brands, Vitamin Water is the example in the post, are sending fans and users to social sites like Facebook or MySpace to engage with a campaign versus the traditional corporate website. The benefits of sending to social sites are obvious including more interaction and an easier way to gather a group of users interested in your brand versus sending… Continue Reading
Archives / 2009 May
May 19, 2009
May 18, 2009
Good Reads from Carrot Creative – Week of May 18, 2009
Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking this week. The Rise Of Social Distribution Networks John Borthwick, CEO of Betaworks, addresses the rapid… Continue Reading
May 15, 2009
@Brand @Fail @What?
We’ve read about it all week. The uproar of Twitter users complaining publicly about the recent change by Twitter to replies. The public apology from Twitter. The questions. Yes We Get It. But, what affects us here at >carrot creative the most—explaining this to the brands. The brands that we JUST signed up to jump into Twitter because frankly, tweeting their name is a great way to get exposure, share links, engage—you know the deal. We’ve signed them on because… Continue Reading
May 15, 2009
Radiance
TR3 released their latest album “Radiance” in January, and we had the pleasure of assembling the artwork for the band. Tim Reynolds had a pretty clear concept in mind, featuring an abstract photo he took himself while on tour with DMB last summer. It was a ton of fun hanging out with Tim, Mick, Dan & Tour Manager Fluffy (and Marcus Eaton Trio) at a show this past Fall, as we started work on the project, and a pleasure to… Continue Reading
May 13, 2009
Interesting- an interesting word to tie your brand to
Dos Equis today launched the second part of a campaign in search of the “Most Interesting Man in the World” to the entire U.S. Basically, tying the fact that if you drink Dos Equis, you’ll become interesting or even MORE interesting than you already are. (I know that’ probably not possible for some of you.) According to MediaPost, “two months ago, Dos Equis introduced its “Most Interesting Man in the World” to the entire U.S. via an expanded national advertising… Continue Reading
May 11, 2009
Facebook's Post Quality Score
Yesterday, AllFacebook.com’s Nick O’Neil introduced Facebook’s new Post Quality Score metric for pages. According to Facebook, this is a “score measuring how engaging your content is to Facebook users.” So, the higher the Post Quality, the better your fan page is performing in terms of engagement. For those unaware, Facebook gives the owner or administrator of a fan page access to key analytical data such as Pages Views, Total Interactions, New/Removed Fans and now, Post Quality Score. With Post Quality… Continue Reading
May 11, 2009
Good Reads from Carrot Creative-Week of May 11, 2009
Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking. In the coming weeks we’ll highlight articles every Monday – stay tuned and let us know… Continue Reading
May 7, 2009
Someday Your Browser Might Be Your Best Friend
“Why compare user numbers between a browser and a social network? Because there’s every reason to believe that the two technologies are converging in the near term future.” – Marshall Kirkpatrick True story: Facebook has the potential to become your all-in-one Internet consumption hub. Think social interactions combined with what you do already in your web browser on a daily basis. This is where Firefox and Facebook may throw some elbows at each other. After all, Firefox has the same… Continue Reading
May 5, 2009
Your online identity—add to it!
Everyone has their online identity. You have a website. You have your blog. Your LinkedIn. Twitter. Facebook. You build these networks and pages out to form “Who you are.” But, having one of these “things” does not classify who you are as a person. If you’re on Twitter, it doesn’t mean you necessarily have “quick thoughts”, if you’re on LinkedIn it doesn’t necessarily mean you are all about networking for your career. Or, at least I hope it doesn’t. There… Continue Reading
May 1, 2009
Reach your fans with what THEY need
“Party with the King for the GrooGrux Grand Prize!” Dave Matthews Band’s Album Listening Party Contest Sure, it’s great to build cool things. But, when there’s a great strategy to reaching an audience behind the cool thing—you need to take a bigger look at it. That’s what happened with the latest project we did for Dave Matthews Band. As many know, the DMB fan base was collected and solidified through grass roots- the 90s viral, trading music from tape recorder… Continue Reading
