Top sports business trade journal, The Sports Business Exchange, chose Jeff Brunelle as their weekly sports professional to highlight. As Carrot Creative’s Director of Sports & Entertainment, Jeff is the go-to guy for the social media and communication strategies for some of todays most successful athletes and sports organizations. Impressively, Jeff is also the co-founder of LacrosseAllStars.com, with friend Ryan Craven, the leading content hub for lacrosse news and fan commentary. An excerpt: If you could give one piece of… Continue Reading
Archives / 2009 October
October 28, 2009
October 22, 2009
Pro Bono logo
It’s no secret that Carrot loves Brooklyn, especially the booming Digital District here in DUMBO. The contrast of new media agencies and cutting-edge technology startups against historic, cobblestone streets running beneath landmark bridges is pretty darn inspirational. We’re loyal to our nabe and happy to give back, so when the opportunity came up do some pro-bono identity work for the Brooklyn Bridge Park effort, we got excited. Carrot was approached by the Campaign for Brooklyn Bridge Park organization to create… Continue Reading
October 15, 2009
Twice the Insight: AgencySpy and PRNewser Interview Mike Germano
Top Media/PR bloggers from MediaBistro, Joe Ciarallo of PRNewser and Matt Van Hoven of AgencySpy, sat down with Carrot President and Creative Director Mike Germano to chat about the landscape of Social Media. An excerpt: “…social media is not meant for everyone (or, more poignantly, every client). Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills, however Carrot still turns down one in five clients whose business isn’t right for… Continue Reading
October 1, 2009
360 Alley-oop; Germano interviewed by SLAM Magazine
From building Infieldparking.com, a social networking site for NASCAR fans, to building David Ortiz’s fan page on Facebook, Carrot Creative understands that marketing strategies used in the corporate world can also be applied to sports. President and Creative Director, Mike Germano, talks with SLAM magazine about the business of social media and the benefit it provides to NBA players: “Brands want to communicate with customers, and there’s an equation there that can be easily replicated with sports in that players… Continue Reading
October 1, 2009
Carrot Creative Gets 'Stached
As the leaves turn and the sun sets earlier each day, we’re reminded of our deep appreciation for the summer months: the tourists, the humidity, and the endless supply of cool air that our AC unit fails to produce in August. A colder season is here, and it is with the spirit of seasonal change and the chilly winds of the East River in mind that we Men of Carrot embark on a expedition of growth. We’ve enviously watched greats… Continue Reading
