May 28, 2010
When Colin showed up at the Carrot Creative doorstep, with a freshly signed diploma in Ad Design from Syracuse University in hand and a perfectly knotted bowtie, I wanted to see what this kid could do. So, we brought him on as an intern and threw whatever we could at him. Copywriting, application design, creative brainstorming, business development, dog walker, water jug changer…all of it he took on with relish and without complaint. In the months to follow, Colin helped… Continue Reading
May 24, 2010
I spent my Sunday afternoon skimming some of my old(ish) marketing books, particularly one of my favorite sections from the The Adweek Copywriting Handbook about assumed constraints in history. There was so much assimilation to the challenges in social media I just had to blog about it. A few examples from the section: “Airplanes are interesting toys but of no military value.“ Ferdinand Foch, commander of Allied Armies in World War 1. “Stocks have reached what looks like a permanently… Continue Reading
May 10, 2010
May 10, 2010 Carrot’s President Mike Germano weighed in on the AdAge article “The Right Way to Make Your Social-Media Mea Culpa“, giving brands a few pointers to effectively apologize to customers and turn a potential headache into a winning display of customer service, served up social-media style. “Advertising gave brands a voice, but social media gave brands a personality,” said Mike Germano, president and creative director of new-media marketing agency Carrot Creative. “So crafting the tone of the message… Continue Reading
May 7, 2010
As reported on Mashable, “Syracuse University has purchased six-month subscriptions to Brand-Yourself.com’s online reputation management platform for all 4,100 of its graduating seniors.” In my opinion this is a win, both for Syracuse University and the class 2010. As many graduates approach the great migration from college to the real world, some are beginning to clean up their social media profiles, however, many are not. “According to a recent study by Cross-Tab Marketing services, 75% of HR departments worldwide are… Continue Reading
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