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  • Contributors / Chris Petescia
    Chris Petescia

    A closet Star Wars fanatic, new age hippie, and huge music enthusiast (though defiantly refuses to listen to the radio), Chris is Carrot's lankiest co-founder. Chris's free time is often spent enjoying live music or reading with his cat-friends Romeo and Henry.

    F8: What’s Launching

    We’re here in force at F8 and jazzed about the platform changes in store at Facebook, some of which we’ve been honored to build with via our work on the The Daily Facebook app. We will be following up to this post soon, with our additional thoughts on what this means for users, brands and what will surely be a leap in the evolution of how we share, experience and archive our daily lives.   Announced today: Timeline: The story… Continue Reading

    Introducing: Platlas

    Platlas

    Platlas.com: A love letter to our favorite social networks. Earlier this summer, we took on the somewhat daunting task of exhaustively mapping out the ecosystem of Facebook. Even though Carrot is a Preferred Development Consultant and we consider ourselves severely versed in the Platform, we still learned A LOT by delving into Facebook so expansively. However, our ultimate goal was to narrow down a story within this vast array of features, into something compelling and widely relevant to us: our clients and our industry. Platform education is… Continue Reading

    carrot.is/live!

    We’ve  just launched our latest Carrot Labs creation: carrot.is. What started out as a social aggregation project turned into a multi-plaform directory of your favorite agency geeks. If you’ve run into any of us in real life, you’ll know that our brightly-colored biz cards come printed with a custom QR code. These codes activate each staff member’s carrot.is mobile site: an extended business card where you can view a quick bio, utilize touch-activated contact info, and continue onto social profiles…. Continue Reading

    The Annual R.I.T. “Fishing Trip”

    Each year we host interns from the Rochester Institute of Technology (R.I.T.), with several segueing to full-time staff. Last Thursday, Carrot Creative made the annual trek up to Rochester, NY to attend R.I.T.’s “Creativity: Careers in Motion” event. As an alumnus, I have attended this event since Carrot began participating in the program, each time in the company of a different Carrot crew member. This time, Senior Creative Steve Badowski, joined me. The recruiting event is a great experience for both… Continue Reading

    Unlocking The Grid

    Almost three decades after Tron first dazzled audiences with its innovative visuals, Disney released Tron: Legacy, its long awaited sequel. A couple of months ago, Disney Publishing came to us and asked us to be a part of their storybook campaign. The Tron: Legacy: The Junior Novel retells the movie plot, but ends with a cliffhanger and “fatal system error.” Readers were left with a QR code and URL leading them to disneybookstron.com. Carrot stepped in to develop the mobile… Continue Reading

    The Rookie: Welcome Bridget Brennan

    2010-06-02_1546

    What can I say, I’m partial to Rochester Institute of Technology alumni.  Perhaps it was my time as a professor there, or maybe the tea-bar at Wegmans, or it could be the raw talent that comes out of the chilly northeast.  Whatever the case, when I met Bridget Brennan at RIT’s Career Fair and saw her flawless work, I knew she’d be the perfect fit as the new intern at Carrot Creative. Bridget has that special quirk that Carrot looks… Continue Reading

    Pro Bono logo

    It’s no secret that Carrot loves Brooklyn, especially the booming Digital District here in DUMBO. The contrast of new media agencies and cutting-edge technology startups against historic, cobblestone streets running beneath landmark bridges is pretty darn inspirational. We’re loyal to our nabe and happy to give back, so when the opportunity came up do some pro-bono identity work for the Brooklyn Bridge Park effort, we got excited. Carrot was approached by the Campaign for Brooklyn Bridge Park organization to create… Continue Reading

    Radiance

    TR3 released their latest album “Radiance” in January, and we had the pleasure of assembling the artwork for the band. Tim Reynolds had a pretty clear concept in mind, featuring an abstract photo he took himself while on tour with DMB last summer. It was a ton of fun hanging out with Tim, Mick, Dan & Tour Manager Fluffy (and Marcus Eaton Trio) at a show this past Fall, as we started work on the project, and a pleasure to… Continue Reading

    Reach your fans with what THEY need

    “Party with the King for the GrooGrux Grand Prize!” Dave Matthews Band’s Album Listening Party Contest Sure, it’s great to build cool things. But, when there’s a great strategy to reaching an audience behind the cool thing—you need to take a bigger look at it. That’s what happened with the latest project we did for Dave Matthews Band. As many know, the DMB fan base was collected and solidified through grass roots- the 90s viral, trading music from tape recorder… Continue Reading

    Funny The Way It Is…

    We just wanted to thank Dave Matthews Band & Redlight Management for asking us to design the download page for the track “Funny The Way It Is,” the first single from their upcoming album “Big Whiskey & The GrooGrux King” (available June 2nd). You may have seen Dave and Stefan tweet the link earlier today- look for more Carrot/DMB work next week!