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    • Contributors / Colin Murphy
    Colin Murphy

    Known to the masses as "Rookie", the bow-tied-one is one of Carrot's go-to creatives. Cut from the same cloth as his idol Lebron James, Colin's hungry for that rookie-of-the-year troph

    Colin Murphy August 5, 2010

    QR Codes Are So Hot Right Now

    QR Code

    QR Codes and Barcode attachments are quickly becoming de rigueur for social campaigns. Let’s take a critical eye to these fancy-shmancy things and figure out where their value lies. Here is my run at defending this trending medium to hopefully convince you why they are here to stay. QR Code and Barcode 101 What is a QR code? Basically, a QR code (or Quick Response Code) is a geometric-looking, two-dimensional visual code (seen below) that, when scanned, accesses hidden information…. Continue Reading

    Filed Under Insight
    Colin Murphy May 7, 2010

    Social Media: The New Curriculum

    As reported on Mashable, “Syracuse University has purchased six-month subscriptions to Brand-Yourself.com’s online reputation management platform for all 4,100 of its graduating seniors.” In my opinion this is a win, both for Syracuse University and the class 2010. As many graduates approach the great migration from college to the real world, some are beginning to clean up their social media profiles, however, many are not.  “According to a recent study by Cross-Tab Marketing services, 75% of HR departments worldwide are… Continue Reading

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    Colin Murphy March 23, 2010

    Case Study: Everyone is Singing Trolololol

    When Eduard Khil emerged from the internet serenading the world with his Oscar worthy Trolololol performance, he instantly became the center of a meme.  Gaining spots on The Colbert Report and Jimmy Kimmel Live, his solo began to hit mainstream. Whenever Eduard caught wind of his recent popularity is unimportant because he welcomed it with open arms, seen here. This is when the credits roll, the curtains fall and Eduard watches his 15 minutes of social media fame come and… Continue Reading

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    Colin Murphy March 15, 2010

    Greasin' the Wheels: The Creative Creed

    To the untrained eye, if you walk into Carrot during a brainstorm, you will honestly think we are nuts.  You may see Katy walking around, clapping like a cheerleader.  You may hear Mike running back from the bathroom with a crazy idea.  You may glance at me in the corner, staring at the floor with my head against the wall.  And I agree, to the untrained eye we do look nuts, but to us we are doing one thing: Greasin’… Continue Reading

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