I spent my Sunday afternoon skimming some of my old(ish) marketing books, particularly one of my favorite sections from the The Adweek Copywriting Handbook about assumed constraints in history. There was so much assimilation to the challenges in social media I just had to blog about it. A few examples from the section: “Airplanes are interesting toys but of no military value.“ Ferdinand Foch, commander of Allied Armies in World War 1. “Stocks have reached what looks like a permanently… Continue Reading
Contributors / Kaitlin Villanova
When it comes to clients Kaitlin 'Corpo' Villanova knows best. Her diplomatic nature keeps Carrot clients coming back for more. She promises to never screen your calls or emails and will challenge anyone to a Chevy Chase movie quote-off or a game of Bananagrams. Her motto in life and in work continues to be A-B-C! In addition to her role as Director of Client Relations, Kaitlin is the Senior VP of Digital DUMBO a monthly networking event founded by Carrot Creative & Andrew Zarick (@A2Z). Digital DUMBO is a community of digital thought leaders created to raise awareness and foster business for New York's technology community.
May 24, 2010
January 26, 2010
Carrot Creative Reppin’ the MoMoBK Event
Dumbo loft, check. Free Brooklyn beer, check (thank you RRE Ventures). Everyone in room geeking-out over mobile apps, check. This pretty much sums up the Monday Mobile Brooklyn event this past Monday night where our very own Robert Gaafar, Carrot Creative’s CEO presented our submission to the NYC Big Apps contest: “Where Brooklyn App?”
December 15, 2009
They’re Just Not That Into You(r agency)
Carrot isn’t ashamed to admit that yes from time to time we are turned down by clients. We aren’t an agency full of salespeople so we rely solely on our creative minds and genuine nature to win big business. We pride ourselves on being humble. Sure, WE know we’re freaking awesome but sometimes is takes time for YOU (the client) to realize that. Recently at a client pitch where “team biz;” (@jpbrunelle, @katykelley, @mopostal, @mikegermano and @kaitvillanova) pitched a boatload… Continue Reading
September 9, 2009
Zip, Zip and Away!
Thank you Zipcar for sending us this awesome package of swag! Here at Carrot Creative, we have always been big fans of the Zipcar brand, in fact we love it so much we built a customized twitter feed for them. With an office in Brooklyn, and clients all over the place we have had many instances where a Zipcar rental came to the rescue. Our favorite use was for a recent visit to our most colorful client, Crayola. For this trip,… Continue Reading
August 5, 2009
We Really Do Hope They Serve Beer In Hell
Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost. After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell? It all started when Tucker’s right hand man, Ian Claudius, first read about Carrot in Smashing Magazine’s fantastic post, Looking Back On 2008 With Top Web Designers. A quick phone… Continue Reading
July 24, 2009
“What Are You Doing?” (That’s Worth Bragging About)
In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets. As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I… Continue Reading
July 1, 2009
Who doesn't like free stuff?
At Carrot Creative, we choose to work with brands we truly believe in, creating the absolute best digital representation of our clients products and of ourselves. Brands need to understand how powerful it is to have these “brand evangelists” reppin’ them (aside from the agency partnerships). More importantly, they need to know how to reach these consumers who can build a more visceral connection to the brand using social media. One way is the “free stuff” method. You may have… Continue Reading
June 17, 2009
A new addition to the Carrot Crew: Kaitlin Villanova
Hello Carrot Creative blog readers my name is Kaitlin Villanova and I am the newest member of the Carrot Creative team here in Dumbo Brooklyn. What attracted me to Carrot was the creative environment. The smell of innovation and new ideas here is palpable. As the Director of Account Services it is my job to combine creativity and project management to work with all the awesome clients making sure everyone stays happy with the hard work we do. My previous… Continue Reading
