The management of employee communication lies in a strange limbo between HR and PR; both struggling for clear, concise messaging but each with it’s own set of tactics. Waves of hiring and downsizing, the globalization of business, corporate re-engineering, buyouts and mergers, the informality social media has brought to the workplace – all have dramatically modified the ways we communicate with our employees. Gone are the days when the role of an internal PR person was relegated to using InDesign… Continue Reading
Contributors / Katy Kelley
Marinated in NPR, sauteed in Hip Hop, garnished lightly with Kung-Fu movies, washed down with a Guinness and served with a side order of intellect. Described as “Mary Tyler Moore meets Pee-Wee Herman”. VP of Communications at Carrot Creative.
September 9, 2010
June 24, 2010
Targeting Female Sci-Fi Fans, Carrot Launches “Her Universe”
Recognizing the ever-increasing number of female science-fiction fans, actress Ashley Eckstein, the voice of Ahsoka Tano in the hit animated series, Star Wars: The Clone Wars, has created Her Universe™ a new line featuring fashionable, female–focused apparel and products for fangirls. Partnering with The Araca Group – a leading production and merchandise company – Ashley has entered into a multi-year agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars products, to be made available at conventions… Continue Reading
June 16, 2010
Goldman Sachs Vet, Mike Pratt, Joins Carrot Creative for Director of Business Development
Coming off an unbelievably successful first quarter, exceptional work and quickly advancing leadership role in the social media industry, new-media marketing agency Carrot Creative has hired its first Director of Business Development, Mike Pratt. Pratt established an in depth understanding of the Media and Telecom industry as a former Goldman Sachs exec turned hedge fund owner (Modulus Capital). With a pragmatic view of organization from his graduation from West Point and MBA from Duke University, Pratt will set strategic direction… Continue Reading
June 10, 2010
Ford Fiesta Teams Up with Carrot Creative
Amid the flurry of activities surrounding Internet Week New York (IWNY), Manhattan Ford will host a rooftop summer concert on Thursday, June 10th, featuring a performance by Cobra Starship. The performance is the flagship event for Ford, which is also launching www.fiestafunnel.com, an interactive tool for tracking the latest developments during IWNY, built by Carrot Creative. All of this comes as the company fast approaches its June release date for the new Fiesta, a vehicle designed with the tech-savvy crowd… Continue Reading
May 10, 2010
The Right Way to Make Your Social-Media Mea Culpa
May 10, 2010 Carrot’s President Mike Germano weighed in on the AdAge article “The Right Way to Make Your Social-Media Mea Culpa“, giving brands a few pointers to effectively apologize to customers and turn a potential headache into a winning display of customer service, served up social-media style. “Advertising gave brands a voice, but social media gave brands a personality,” said Mike Germano, president and creative director of new-media marketing agency Carrot Creative. “So crafting the tone of the message… Continue Reading
March 12, 2010
OMG – Carrot Creative Develops Buzzfeed's iPhone App
Carrot Creative Develops Buzzfeed’s iPhone App
March 8, 2010
Carrot Creative Added as a Facebook Preferred Developer Consultant
After reviewing work samples, checking with professional references and analyzing company history, Facebook® has seen Carrot Creative’s strong track record of success and has selected us to be a part of the Facebook Preferred Developer Consultant Program. The program has been set up to help companies, brands, celebrities and organizations connect with leading consultants and developers who are familiar with building applications, Facebook Pages and Facebook Connect integrations. “We’re thrilled to be chosen as a Facebook Preferred Developer Consultant and… Continue Reading
February 10, 2010
Hope, Help & Relief Haiti
Carrot Creative was tapped to create a website and visual campaign in response to the catastrophic earthquake that hit Haiti in January 2010 through Hope, Help & Relief Haiti. Created by a conscious community of leaders in music, fashion, film, finance and art, Hope, Help & Relief Haiti was established to become an agent of change for the rebuild and renewal of the devastated nation. Shaped from the collaborative efforts of Andre Harrell, Donna Karan’s Urban Zen Foundation, The Mary… Continue Reading
January 6, 2010
The F-Bomb Was Dropped Only Once
Mike Germano and Katy Kelley speak at Digiday: APPS “Building brands in the billion dollar app boom” was the overarching agenda of Digiday’s App conference in Los Angeles on December 12th. Top brand marketers, agency executives, publishers and app developers came together to discuss and explore how brands can harness the power of the explosive mobile and social app market. Mike Germano, gave the morning keynote. “I know social media must being doing well as an industry because when I… Continue Reading
November 12, 2009
Beeing.com Names Carrot Creative as its Social Media Agency of Record
Carrot Creative to Lead Social Media Relations for the newest “gather & share” network November 12, 2008 – Brooklyn, NY – Carrot Creative, a new-media marketing agency, announced today it has been selected by Beeing.com to be the agency of record for all social media activities. Carrot Creative will provide comprehensive strategies to increase the scope and impact of Beeing.com’s online presence. Additionally, Carrot will provide assistance in building Beeing.com’s social media audience, monitor its brand reputation, create complementary social… Continue Reading
