Photo Credit: Kelly Samardak, Just an Online Minute Last night was the 4th Digital DUMBO Drinks hosted by our good friends at HUGE. An extremely successful and SOLD OUT event at the DUMBO Arts Center, we’re already excited for the next one. The lofty space hosted over 150 of the DUMBO digital elite gathering around the keg filled with the finest beer around-Brooklyn “We Go Hard” Lager or filling up a glass with the delicious punch. Kegs and punch? Now… Continue Reading
Contributors / Kristin Maverick
April 24, 2009
April 13, 2009
Twitter for Businesses- it's OK to keep the PR person involved
PR and social media is a strong interest for Carrot Creative. We work with PR agencies all the time discussing social media strategy for some amazing clients. We realize that PR has completely shifted with social media.. Campaigns now include Facebook, YouTube & Flickr as line items. Pitching reporters on Twitter is not uncommon and blogging has become a necessity rather than an added item. Social Media Is the Responsibility of Public Relations. So, when I came upon an op-ed… Continue Reading
March 30, 2009
"I dunno. Google it!"—Or Facebook, Twitter, YouTube it.
That line from one of my FAVORITE scenes in Knocked Up when Leslie Mann tells Paul Rudd to search for the possible chicken pox on their children while she’s at a bar. It’s the normal thing for us to say. If we don’t know something we automatically turn to Google for the answers. Or, that’s what we DID. Gary Vaynerchuck said it best. “If you do not understand that search.twitter.com is the single most important website on the Internet, then… Continue Reading
March 26, 2009
Where is the Carrot Crew?
Besides working our butts off creating campaigns that are going to shake up the current world of media, the team does support local causes and gets involved with some pretty cool stuff. We are always looking to meet with people interested in what we do and talk about the changing world of social media, what they’re seeing and just have a kick ass conversation. So, what’s easier than telling you all where WE are going to be! See the run… Continue Reading
March 19, 2009
Social Media Fire Starters
Photo Credit: Addicted Eyes on Flickr. Lately we’ve been seeing that social media brings about a lot of questions for those not familiar with the channels. Why would we want to create a platform for people to complain? What if people attack us publicly on the site? If they say something negative, others can see it and escalate it to higher sources. That’s not good for us and why should we promote this? How can we control the content? All… Continue Reading
March 4, 2009
SM4SC – Carrot doing some good in the neighborhood
Here at Carrot Creative, we obviously like social media.We live and breathe it. We also like charity and getting involved in the community. So when our nice friends who organized the successful Social Media For Social Change (SM4SC)last year in Boston asked us to participate in the New York version this year—we obviously said yes.We also loaned some of our skillful Carrot Crew members to help with some redesign work as well. (Don’t worry, we have them back and they… Continue Reading
February 23, 2009
Don't "Do it" to "Do it"
As big supporters of engaging with brands in social media—you’ll probably be surprised by the next statement I make. Some people are not ready for social media yet and we should NOT go there. In order to provide smart and strategic counsel, an all or nothing approach is not necessarily the right approach. The Pew Internet & American Life Project released recent survey findings regarding American’s use of microblogging sites like Twitter, Yammer (yes, it looks like people are still… Continue Reading
February 17, 2009
How "When No Press is Bad Press" Has Changed with Social Media
There’s an old saying that “No Press is Bad Press”— I don’t think this is from a PR person because honestly, bad press is a PAIN. It adds additional effort to fixing the problem and long hours of figuring out how to attack the crisis. But, with social media enabling a message to travel far and wide, add comments that are sometimes not moderated, how do we look at bad “press” when it ends up driving awareness? Here’s my example…. Continue Reading
February 11, 2009
Social Media- Idiots Not Welcome
Photo Credit: Kelly Samardak, Just An Online Minute Yesterday I attended the “When Social Media Becomes Unsociable” panel part of this week’s “Social Media Week” in New York. The panel, held at Fleishman Hillard’s New York office was full of people who engage/work in the new media space including: Constantine Basturea, Converseon Steve Coulson, The Advance Guard Peter Himler, Flatiron Communications Brad Mays, FH Digital Dallas Amber Naslund, Radian6 David Bradfield (Moderator from FH Digital) A full recap of what… Continue Reading
February 9, 2009
Give a little bit
While many brands are scrambling to get online and in “social media” (we have the privilege of working with many of them–woot!) sometimes it’s good to just step back and cover the basics, do the little things first and then expand to something bigger based on event or launch timing, market need or announcement. Last night The Grammys proved that the “little things” work with a simple social media campaign targeting Facebook and Twitter to update users in real time… Continue Reading
