In what was first viewed as a breakthrough moment in tech, then almost instantaneously derided as a yawn-fest, Twitter’s Chief Executive Evan Williams, unveiled an unexpected, yet virtually extensible marketing platform @anywhere. A tool aimed squarely at placing the Twitter ecosystem in a more contextual environment—right at the source for most discussion on the Internet—original content sites. Most users on the service were up in arms at the less-than stimulating presentation, however, now that the dust has settled I think… Continue Reading
Contributors / Maury Postal
Maury Postal, a graduate of the Rochester Institute of Technology, is currently the Director of Consumer Strategy at >carrot. He is the only person in the University's history to hold degrees in Graphic Design, Marketing, and Sub-Saharan Basketweaving.
March 16, 2010
January 15, 2010
Social Media: An Enterprise Perspective
Recently I had the privilege of participating in a groundbreaking social media study underwritten by Cisco, spearheaded by one of my mentors, Dr. Neil Hair and sponsored by my Alma Mater, Rochester Institute of Technology (RIT) and the University of Navarra. The comprehensive global study sought to better understand how consumer-based social media tools effect both interpersonal collaboration within a corporate setting and external communication with key stakeholders. The direct impact of this study is not only a greater understanding… Continue Reading
September 17, 2009
“The Most Exciting Advance in Mobile Applications We’ve Seen This Century”
Chris Petescia contributed to this report After decades of research, countless Erlenmeyer flasks, and several weeks of hapless finger-painting, we’re finally able to announce the launch of The Onion Microfiche. The first-ever iPhone app that delivers a world of Onion headlines directly to your Oxford shirt pocket. Onion aficionados know the true essence of any story lies in its headline. In fact, many headlines are so brilliant they stand alone without any article associated with them. We worked closely with… Continue Reading
August 17, 2009
We Totally Beat Level One
Mike and I are proud to announce that two of the panels crafted in-house at Carrot have been selected for further voting by you, the lovely interactive community. With your help we can collect all the gold rings, green mushrooms, fire spitting flowers, and flying feather things to defeat Bowser and deliver two riveting presentations in Austin. Mike will be speaking on how the reigning sports leagues like the MLB, NFL, and NBA can help their athletes leverage social media… Continue Reading
April 15, 2009
Happy Tax Day- Check out why you owe the government $184,000
We’ve had the pleasure of working with the Peter G. Peterson Foundation to launch a site dedicated to demystifying the national debt. Owen and Payne, brothers in accounting, take users through the haunting debt figures and explain exactly what it means to each individual American. While this is ridiculously scary, our team here saw the great opportunity in this to use comedy and social media to showcase the current situation and reach out to consumers on a less formal basis…. Continue Reading
January 6, 2009
Madison Avenue To Cut Out All Carbs In ’09
The first week of the new year is always saturated with media predictions for the year ahead and this year is no different. The overall economic gloom has washed over the media in a pallid periwinkle haze of indifference. Most current rhetoric points toward desperate depression-era advertising filled with a myriad of uses for old boots and stale Wheat Thins. The WSJ published their advertising forecast for 2009 and essentially just restates what has been repeated ad-nauseam for the past… Continue Reading
December 16, 2008
Hurdles? What hurdles!?
While catching up on a weekend’s worth of news, I came across an intriguing New York Times article (which Mashable also commented on) dealing with the “struggle” certain advertisers are having creating successful social media campaigns. The article dealt with a certain subset of marketers who do not see the value in engaging the consumer with topical social media elements. It read like a textbook case of plug and play advertising, taking a circle peg from the past and trying to… Continue Reading
December 5, 2008
Smart Networking
We’re thrilled to announce that our President and Creative Director, Mike Germano, is prominently featured in Liz Lynch’s new how-to guide for the new-age marketer, Smart Networking. It’s always good to see the mainstream taking note of the importance of social media and realizing that it is not just a passing fad, but an integral component in every new advertising and PR campaign.
November 19, 2008
Twitterific Tuesday
We wanted to extend a warm thank you to PR Newswire‘s David Weiner for hosting last night’s Tweet-Up at The Perfect Pint on W 45th. The members of @carrotcrew in attendance had a blast and we are all looking forward to the next one! We especially enjoyed bonding with our new colleagues at Weber Shandwick, @damienragsdale and @gilliank, aka the best PR team in the known universe.
November 6, 2008
Quinnipiac's Finest
We’re proud to announce that two of >carrot’s founders have been featured in the Fall 2008 issue of Quinnipiac University‘s Business Magazine. Inside you’ll find a great overview of social-media, and how it’s completely changing the advertising landscape of the 21st century. Quinnipiac was listed as one of the top ten wired schools in the country according to PC Magazine and is continually exploring new ways to adapt marketing to the modern business world. The full article is embedded below. Get… Continue Reading
