Of course we did! Newfangled digital tape of course! Today we had the pleasure of overlooking the “set” of Law & Order Criminal Intent and the fabulous NYC based drama Gossip Girl. Our view from the front lines is available on our flickr page.
Contributors / Maury Postal
Maury Postal, a graduate of the Rochester Institute of Technology, is currently the Director of Consumer Strategy at >carrot. He is the only person in the University's history to hold degrees in Graphic Design, Marketing, and Sub-Saharan Basketweaving.
October 24, 2008
October 10, 2008
There's Life After College!?
What once seemed so far away is now a reality: I’m a full-fledged member of the real world. Yesterday I spent my day talking with students at my alma mater, RIT, about life after college and the wonders of brand management. I had a blast dialoguing with my former classmates about successful brand programmes, social-media, and the state of the design community. It’s amazing to see the fresh insight that college students bring to the table, as well as to… Continue Reading
September 22, 2008
This Just In…
Citizen journalism is the most informative innovation in the mobile space since the introduction of the camera phone, and our good friends at CBSEyeMobile are leading the way with their new application developed specifically for the iPhone. It’s already been featured on several sites including TechCrunch, Mashable, and TUAW since launching last week and is garnering fabulous reviews from all around the blogosphere. We’re very excited to be working with the CBSEyeMobile team to build other amazing social network integration tools… Continue Reading
September 4, 2008
Live From The New Media Capital Of The World
We’re Internet famous! >carrot is a featured story on today’s edition of Guest of a Guest, the famed blog concerning all things NYC. In it, >carrot is tapped as the leading source for all things DUMBO, and considering that the area is poised to be the New Media Capital of the World that means we’re at the epicenter of the next Internet boom. Exciting times indeed, check it out!
August 25, 2008
The Only Thing We Have to Fear…Is Another Facebook Redesign
New data has come to light that pins the success of Facebook’s new visual overhaul with a dismal 20% approval rating. According to Mark Zuckerberg, “Around 20% of our users have now migrated to the new platform and it has been received well after people get used to it.” 1 As with other novel features on Facebook the redesign has clearly been met with massive opposition. Now the real question is, what should Facebook do? That’s easy, think of the… Continue Reading
July 21, 2008
A New Fashion Decree
>carrotHQ is buzzing this afternoon after the launch of our latest social media venture: Facebook FanPages for JCPenney’s hot new Decree clothing line, and their Get That Look back to school campaign. This project allowed us to leverage our vast array of multimedia capabilities and apply it to a rapidly growing format. From a branding standpoint, this takes JCPenney into an entirely new arena: giving young women the opportunity to rally around a clothing brand targeted directly toward them right… Continue Reading
June 25, 2008
Blossoming Into a 'SuperUser'
Traditional advertising methods are dead. In their wake lies a battleground for social web supremacy. After attending the Social Media Business School conference today and hearing our very own Mike Germano challenge traditional marketing concepts head on, it became clear to me that the time is right to revolutionize the social web. One topic that was repeated throughout the day was the idea of the “SuperUser.” The ideal SuperUser is densely connected to others within their community and has the… Continue Reading
May 20, 2008
My name is Maury, and I’m a Brandaholic
Branding is a critical component of any product’s or organization’s public perception. As the new brand manager for Carrot Creative I, Maury Postal, do hereby solemnly swear to do everything in my power to develop and maintain the most strategic, dynamic, and memorable brands in the world. As a graduate of Rochester Institute of Technology with degrees in Graphic Design and Marketing, I bring to Carrot the diverse background required to elevate every brand in our portfolio to superstar status…. Continue Reading
