GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
Contributors / Nick Perold
Like the Boy Scouts, Nick is always prepared. Whether it's a social media strategy for his clients or a 'social strategy' for a night out on the town, Nick's got a plan. Identifying the data and trends that matter (but may not always be obvious) helps Nick stay insightful, intentioned, and ahead of the curve.
November 28, 2011
June 23, 2011
Understanding The Pew Report on Social Networks
Last week the Pew Internet & American Life Project – a project of the Pew Research Center – released their latest report detailing the social web, titled Social Networking Sites And Our Lives. The report is not concerned with consumer-brand interactions, but rather is a larger investigation of “How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies.” What I found so valuable about the report was that it… Continue Reading
June 10, 2011
3 Reasons Why Strategists & Creatives Should Be BFFs
It’s been more than 150 years since American entrepreneur John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” So why, in an era of unprecedented access to data, do agencies continue to silo their creative and strategic talent? At Carrot, strategists and creative directors sit side by side because as an agency we understand that ideas need to be innovative, but also need to move the needle in the desired… Continue Reading
April 4, 2011
4 Good Reasons to Call Carrot “Home”
There are 4 things that I look for in the companies I choose to work with: passion, creativity, drive, and balance. And Carrot’s got ‘em all in spades. From my first interview to my first day, every interaction I had with the Carrot staff left me excited, inspired, and wanting more. What I am most impressed with at Carrot is how the 4 attributes above gel cohesively in a corporate culture that is protected loyally by the founders and staff of… Continue Reading
