“90% of this game is half-mental.” – Yogi Berra The same applies for creating and capturing value for social media. It’s a constant Jedi mind trick. It requires multiple mindsets and the ability to combine ideas from many disciplines within an organization. However, many companies are failing to connect the dots while they let various business functions take ownership without direction. Even worse, we’ve been told for years by the social media mavens, ninjas, rockstars, or whatever the hell you… Continue Reading
Contributors / Robert Gaafar
Simultaneously the most soft-spoken and the most intimidating of the partners, Bobby runs the Carrot show wearing his classic Air Jordans and blaring Jay-Z.
June 14, 2011
January 10, 2011
In Search of Bright, New Carrots to Join the Family
If you’ve been following us closely, you may have noticed that we’ve been announcing job openings left and right. With new clients, a new office in the works, and a big new year ahead of us, we’re looking for a lot of really talented people to join the Carrot team. We haven’t posted job descriptions on our website before. We’ve always had a steady stream of applicants to wow us with their Submission Impossibles—if you’ve ever applied to Carrot, you… Continue Reading
August 13, 2010
The Value of Losing; Carrot vs. Vayner Basketball Game
(photo: @dalekurt) It’s no secret that Carrot Creative is on a hot streak right now. Coming off the success of the Ford Explorer Facebook launch, the Pepsi Refresh “Good For the Gulf” campaign and our continuing work with Disney Digital Books, we’re in our A-game professionally. However, the long hours our developers and designers are logging, while conducive to the enormous success of our campaigns…is not the best way to practice for an upcoming basketball game. When my business partner… Continue Reading
May 28, 2010
Introducing Colin Murphy, Jr. Creative
When Colin showed up at the Carrot Creative doorstep, with a freshly signed diploma in Ad Design from Syracuse University in hand and a perfectly knotted bowtie, I wanted to see what this kid could do. So, we brought him on as an intern and threw whatever we could at him. Copywriting, application design, creative brainstorming, business development, dog walker, water jug changer…all of it he took on with relish and without complaint. In the months to follow, Colin helped… Continue Reading
January 14, 2010
2010 New Year Resolutions
It’s a new year and new decade for Carrot Creative, and we’re excited for what the future holds. At the beginning of every new year, we like to put together our new year resolutions for you to enjoy. It seems like every year there are more names and failed attempts at humor on this list. Without further ado, here they are!
September 3, 2008
My World, My Decree
Today we are pleased to announce My Decree, a Facebook application which gives young, fashion-forward women the chance to represent the JC Penney Decree brand on Facebook in addition to receiving $1,500 towards a charity of their choice. >carrot had the wonderful opportunity to work with Saatchi & Saatchi and JC Penney on this project ,which is a definite game changer in the world of Facebook applications and one that should help the Decree brand gain a huge amount of… Continue Reading
April 24, 2008
Work at Carrot for a Day!
Stop by the Carrot Creative Brooklyn Headquarters and work for the day! As part of our ongoing efforts to support the growing New Media community in the Northeast, Carrot Creative is offering our Brooklyn office space as a “home away from home” for any bloggers, developers, web designers and any other New Media types that find themselves in the NYC area in need of a temporary place to work. Anyone who visits will find we strike a perfect balance of… Continue Reading
November 14, 2007
Dank Apps Gets Funding
We’ve been keeping silent about this for a couple of weeks now, but we are very excited to announce that Dank Apps Inc. has received a $250,000 investment from Bay Partners!
October 15, 2007
Feeding Our Roots on Blog Action Day
I speak on behalf of the entire Carrot Crew when I say that we have always held a personal accountability for our environmental impact and how we can improve upon it. Thus, when the opportunity arose to offer environmentally friendly internet services to our clients, we embraced the evolution of our personal commitment to the environment into our business world. All clients of Carrot Creative, past, present and future, now have the ability to harness alternative energy sources by implementing… Continue Reading
August 31, 2007
Professor Petescia
Art Director Chris Petescia recently accepted a teaching position at his alma mater, Rochester Institute of Technology. Chris will be the newest addition to the RIT Graphic Design Department as an adjunct professor working specifically with graduate students. This semester he will be instructing courses in Graphical User Interface. Chris hopes to bring his stand-out work ethic, innovative design methods and real-world experience with interactive media to the classroom in an effort to perpetuate the next wave of graphically innovative… Continue Reading
