We’ve read about it all week. The uproar of Twitter users complaining publicly about the recent change by Twitter to replies. The public apology from Twitter. The questions. Yes We Get It.
But, what affects us here at >carrot creative the most—explaining this to the brands. The brands that we JUST signed up to jump into Twitter because frankly, tweeting their name is a great way to get exposure, share links, engage—you know the deal. We’ve signed them on because Twitter is viral. An easy place to let people know about their online presence. They get that and are excited.
And then Twitter takes it all away. If I tweet @amazingbrand and my friend isn’t following it yet, they won’t see it. Boo. So, now you have to include the brand name in the middle of the tweet. No way of showing response or customer service from brands like @zappos @jetblue.
What about all of the cool bots that have been set up? Lyric of the Day. @lotd Shake Shack @shakeshack Really cool Twitter accounts that rely on the @reply to spread. They have helped form communities offline and connect people.
Like everything else that changes on a regular basis, we’re of course adapting. We’re thinking of new ways for our clients and brands to be on Twitter. As we should be. And as you should too. There is a way around this and brands can still become a huge player on Twitter.It’s just a shame that something that was really working now has to be altered.
What do you think? Are you seeing responses or questions from brands about Twitter and the new changes? Share them in the comments!
