Carrot Creative Blog

It’s a new year and new decade for Carrot Creative, and we’re excited for what the future holds. At the beginning of every new year, we like to put together our new year resolutions for you to enjoy. It seems like every year there are more names and failed attempts at humor on this list. Without further ado, here they are!

Mike Germano and Katy Kelley speak at Digiday: APPS

“Building brands in the billion dollar app boom” was the overarching agenda of Digiday’s App conference in Los Angeles on December 12th.  Top brand marketers, agency executives, publishers and app developers came together to discuss and explore how brands can harness the power of the explosive mobile and social app market.

Carrot Creative to Lead Social Media Relations for the newest “gather & share” network

November 12, 2008 – Brooklyn, NY – Carrot Creative, a new-media marketing agency, announced today it has been selected by Beeing.com to be the agency of record for all social media activities.

Carrot Creative will provide comprehensive strategies to increase the scope and impact of Beeing.com’s online presence.  Additionally, Carrot will provide assistance in building Beeing.com’s social media audience, monitor its brand reputation, create complementary social media programs for Beeing.com’s advertising partners and promote interaction with Beeing’s simple “gather & share” platform through different social media channels such as Facebook, Twitter and Tumblr.

As the leaves turn and the sun sets earlier each day, we’re reminded of our deep appreciation for the summer months: the tourists, the humidity, and the endless supply of cool air that our AC unit fails to produce in August. A colder season is here, and it is with the spirit of seasonal change and the chilly winds of the East River in mind that we Men of Carrot embark on a expedition of growth. We’ve enviously watched greats such as Tom Selleck, Borat Sagdiyev, Ron Burgundy and Mario. Now, we too will embark on a journey of manhood: by growing our hair out… the hair on our upper lips, that is.

Ahem…excuse me.  What I meant to say was, “this office has an abundance of character channeled mostly from lighthearted humor and Star Wars references”.

Welcome to Carrot Creative; where Idea Paint covers the walls and customized Yankee’s jerseys hang framed with two inch matte.  Located in an old industrial space that grumbles each time the C train crosses the bridge, Carrot caught my eye over a year ago when a pixelated image of Phil Collins popped up in their Easterly window.  At the time, I was overseeing communications at a web/dev shop across the street.  I leaned towards my tablemate at whispered, “I can feel it coming in the air tonight…hold oooon”.  She just stared at me.

Mike and I are proud to announce that two of the panels crafted in-house at Carrot have been selected for further voting by you, the lovely interactive community. With your help we can collect all the gold rings, green mushrooms, fire spitting flowers, and flying feather things to defeat Bowser and deliver two riveting presentations in Austin.

Mike will be speaking on how the reigning sports leagues like the MLB, NFL, and NBA can help their athletes leverage social media to connect with their fans on a more direct level. He’ll also touch upon our own client experiences with some of the most influential athletes to play the game, in addition to the controversy surrounding fake athlete accounts, and how they can lead to far-reaching a PR nightmare if left to an amateur.

Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost.

After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell?

Some exciting news on the next Kick Ass addition to the Carrot Creative team.

Jacob Cass will be joining Carrot Creative in the beginning of 2010.

As he describes on his website, he’s a self-employed graphic designer, specializing in the fields of corporate identity (logo) design, web design, print design and branding with the majority of his time spent designing and implementing marketing promotions for small businesses such as logos, websites, brochures, letterhead, business cards and more.

But really, who IS Jacob and why did we hire him? (via Twitter to boot!—check out how we lured him in on his own blog post announcing the news!)