>carrotHQ is buzzing this afternoon after the launch of our latest social media venture: Facebook FanPages for JCPenney’s hot new Decree clothing line, and their Get That Look back to school campaign. This project allowed us to leverage our vast array of multimedia capabilities and apply it to a rapidly growing format. From a branding standpoint, this takes JCPenney into an entirely new arena: giving young women the opportunity to rally around a clothing brand targeted directly toward them right from the inception. JCPenney can use the discussions that place in and around their new Facebook home and translate that directly into incremental product improvements at a faster pace then ever before.

In short, >carrot is providing one the most trusted names in retail with the tools to compete in the ultra-competitive modern e-tail environment.  It’s what we do best, looking out for the latest and greatest ways to help our clients reach their customers in novel and innovative ways.

With a little over a month till performance time, UBRSTAR is gaining some great exposure in print and in the Bloggersphere. Most recently, both UBRSTAR and Carrot Creative were mentioned on Art Things, Considered, one of the more well-regarded and relevant blogs pertaining to all things artistic. We could not be more excited about the potential this project has in bringing Social Media to the Live Stage and vice versa, and we are delighted to have worked so closely with the New Haven Theater Company to develop both the creative vision and online representation of UBRSTAR. Here is a small piece of what Lex Leifheit of Art Things, Considered had to say about UBRSTAR:

“Designed by Carrot Creative , the website includes video instructions on how to create and upload your own video “role,” and offers several scripts to choose from…another feature of UBRSTAR, the “sound-offs,” is brilliant. One of the joys of live theater is the chance to see how people around you respond to the play in front of them. In today’s on-demand culture, the opportunity to get a taste of what that post-show conversation might be like, through a sound-off video, is far more authentic than a review or e-group hyperbole.”

Remember to submit your videos to be an online actor ASAP! For any questions, contact audition@ubrstar.com.

In just two weeks of its release, SometimesDaily is already gaining considerable coverage in the media and blogosphere. Check out the following links to read all about SometimesDaily and what people around the world are quickly acknowledging could be the next great series online! Remember to tune in every day to SometimesDaily! Everyone at Carrot Creative is very proud to have help build such an awesome site.

Carrot Creative is excited to announce the launch of the UBRSTAR website. As the primary developer of content, design and social network implementation, we are proud to partner with The New Haven Theater Company to offer live theater and stage stardom to the world. UBRSTAR utilizes a troupe of both live stage performers and online performers that can become part of the performance by submitting online videos of their character of choice (given the specific performance). The live performance, in which live stage actors must interact with their online counterparts, is broadcast live through Ustream.tv for the global audience to view and simultaneously comment and provide content at the leisure of their own chair. This summer’s show will be a contemporary version of a Shakespeare classic entitled “Run to the Capulets, Raise Up the Montagues: The Investigation of Romeo and Juliet.”

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We are thrilled to announce the Beta launch of SometimesDaily with Amanda Congdon. SometimesDaily is the newest online offering from Amanda Congdon, video blogging superstar and arguably one of the first successful pioneers in the video blogging realm. Amanda is known for her previous success on “Rocketboom,” “Amanda Across America,” and ABC News. And while her newest endeavor may offer a few similar elements from her previous successes, SometimesDaily is “an off-beat, interactive variety show exploring life’s themes through the inquisitive eyes of Amanda Congdon.” All of us are so grateful to work with Amanda and Oxmour Entertainment to assist in developing the online presence and web capabilities for SometimesDaily, and we can assure you that the innovative design and functionality of the SometimesDaily website is rivaled only by the shows vastly creative content. Be sure to tune in every day to SometimesDaily!

Today marks yet another potential scoring drive for Carrot Creative. I just got back from a meeting with the NFL (National Football League), yet I am still awestruck with the potential of working with a client that is solely responsible for our winter recreation (that being staring at a wide-screen TV or laptop screen for hours on end to watch the gridiron games). Although I can not further elaborate on this potential opportunity, I can say that the new logo for the NFL and the Championship rings for the New York Football Giants, both of which I got to see first hand at the meeting, are simply stunning.

After weeks of meetings, phone calls and e-mail correspondences, I am proud to announce that Carrot Creative will be working with MLB.com (MAJOR LEAGUE BASEBALL!) on their social community utility endeavors. Although I can not further elaborate on the specifics of this project, I can say confidently that this baseball season will be greatly enhanced by a new interactive, user-generated presence of MLB.com online. I can barely begin to describe the Carrot Crew’s excitement as we all grew up loving the game of baseball, and still have strong ties to friends, family and each other in part due to our love for the game. With MLB.com, and the variety of other great clients Carrot has had the pleasure of working with, we have found a way to work in what we love (Web 2.0) with clients we truly care about. Thank you all.

Well since Chris doesn’t want to brag about this project I guess I will. Chris just finished Art Direction for the HUE HD web cam. We teamed up with a West Coast 3D modeling company to create the final product. We are very pleased with the results and just wanted to share it with everyone.