Carrot isn’t ashamed to admit that yes from time to time we are turned down by clients. We aren’t an agency full of salespeople so we rely solely on our creative minds and genuine nature to win big business. We pride ourselves on being humble. Sure, WE know we’re freaking awesome but sometimes is takes time for YOU (the client) to realize that. Recently at a client pitch where “team biz;” (@jpbrunelle, @katykelley, @mopostal, @mikegermano and @kaitvillanova) pitched a boatload… Continue Reading
Zip, Zip and Away!
Thank you Zipcar for sending us this awesome package of swag! Here at Carrot Creative, we have always been big fans of the Zipcar brand, in fact we love it so much we built a customized twitter feed for them. With an office in Brooklyn, and clients all over the place we have had many instances where a Zipcar rental came to the rescue. Our favorite use was for a recent visit to our most colorful client, Crayola. For this trip,… Continue Reading
Introducing FanFeedr: Personalized Sports Search
For those in DUMBO that don’t know yet, FanFeedr has moved into the area. Ty Ahmad-Taylor and his team setup shop in the Green Building off Water St. a few weeks ago. As the sports guy here at Carrot, I was extremely excited to hear about such a cool fan-oriented product planting roots in DUMBO. FanFeedr is all about providing real-time personalized sports news to fans in the most desirable way, and their integration of Facebook Connect is a clear… Continue Reading
Recap: The Future of Media Panel
I just returned from the Future of Media Panel hosted by I Want Media at NYU’s Arthur L. Carter Journalism Institute. If you missed it, check out the livestream here. It was interesting this year compared to last, which is a true testament to how things have changed in the media world.. Last year’s panelists included more of a traditional set including Michael Wolff from Vanity Fair, Erick Schonfeld from TechCrunch and David Carr from The New York Times. (There… Continue Reading
Recap: Digital DUMBO Drinks #4
Photo Credit: Kelly Samardak, Just an Online Minute Last night was the 4th Digital DUMBO Drinks hosted by our good friends at HUGE. An extremely successful and SOLD OUT event at the DUMBO Arts Center, we’re already excited for the next one. The lofty space hosted over 150 of the DUMBO digital elite gathering around the keg filled with the finest beer around-Brooklyn “We Go Hard” Lager or filling up a glass with the delicious punch. Kegs and punch? Now… Continue Reading
How to get our attention
Here at Carrot Creative we’ve been getting a TON of résumés and it’s hard to keep track of all the amazing talent sending work in. But today, something different happened and we had to call it out. Looking to get our attention? Here are some tips: 1. Send a themed box full of Carrot Cookies plus a thought out résumé to our office. 2. Receive oohs and aahs from the team. (Plus smiles all day with full stomachs) 3. Accept… Continue Reading
The social media audit: Finding your assets
**This post was originally a guest post on SmartBlog on Social Media and can be viewed here. In this landscape, where everyone talks about the need to “get” social media, a basic social media audit can help you save a great deal of time before rolling out a larger strategy. Carrot Creative’s audit takes into account your current social media presence but also looks at what assets you have that can be leveraged across online channels. For example, while some… Continue Reading
A Night At The Shorty's
What made the Shorty Awards so great last night was that the people behind Twitter, the platform that made the event possible, were truly excited about what the community had accomplished using their software. First a big shout out to DUMBO the host nabe for this event. Every day there is more and more evidence of why the triangle between the bridges is referred to as the Digital District. Many people were initially skeptical of the whole event, but were only too… Continue Reading
Hurdles? What hurdles!?
While catching up on a weekend’s worth of news, I came across an intriguing New York Times article (which Mashable also commented on) dealing with the “struggle” certain advertisers are having creating successful social media campaigns. The article dealt with a certain subset of marketers who do not see the value in engaging the consumer with topical social media elements. It read like a textbook case of plug and play advertising, taking a circle peg from the past and trying to… Continue Reading
Support for Growth in the NY Tech Community
As active members of this community, Carrot Creative would like to announce that we officially endorse Nate Westheimer for Community Organizer. Nate has proven his interest and dedication to the community and we’re here to back him and show our support.
