>carrotHQ is buzzing this afternoon after the launch of our latest social media venture: Facebook FanPages for JCPenney’s hot new Decree clothing line, and their Get That Look back to school campaign. This project allowed us to leverage our vast array of multimedia capabilities and apply it to a rapidly growing format. From a branding standpoint, this takes JCPenney into an entirely new arena: giving young women the opportunity to rally around a clothing brand targeted directly toward them right from the inception. JCPenney can use the discussions that place in and around their new Facebook home and translate that directly into incremental product improvements at a faster pace then ever before.
In short, >carrot is providing one the most trusted names in retail with the tools to compete in the ultra-competitive modern e-tail environment. It’s what we do best, looking out for the latest and greatest ways to help our clients reach their customers in novel and innovative ways.
It has been an exciting and busy time in the office lately as we have been working on some very exciting projects. We have recently partnered with Saatchi & Saatchi’s New York office and have been commissioned to work on a Web 2.0 project for JCPenney.
There have been a lot of jokes thrown around the office about back to school shopping while working on this project. It’s funny to be working on a project for a client when we can remember our moms bringing us to their stores every year before we went back to school.
It certainly brings back a lot of memories of being dragged through the aisles of the department store with my sister picking out a little bit of everything, my brother punching me in the arms and mom asking me from outside the dressing room, “What do you mean those jeans don’t fit? I didn’t think you’d gained that much weight!” Then, of course, I’d return to school with the latest fall fashions, and damn … I looked good.
Here’s to a long and happy partnership with Saatchi & Saatchi and JCPenney.
VIP TXT was recently featured on the Web2NewYork blog!
We are thrilled to annouce that VIP TXT will be unveiled Tuesday, May 13 at the Web2NewYork Networking Party. Although it has been a long and arduous process getting VIP TXT ready for launch, we could not be happier to have it prepared for the summer months. And although we will be debuting it in the New Haven, Hartford and Stamford CT areas, we can guarentee that it will not be long before VIP TXT is THE connection for all of your nightlife needs.
Stop by the Carrot Creative Brooklyn Headquarters and work for the day!
As part of our ongoing efforts to support the growing New Media community in the Northeast, Carrot Creative is offering our Brooklyn office space as a “home away from home” for any bloggers, developers, web designers and any other New Media types that find themselves in the NYC area in need of a temporary place to work. Anyone who visits will find we strike a perfect balance of professionalism and fun on a day-to-day basis. Simply drop us an e-mail, a twitter—any means of communication letting us know when you will be in our neighborhood.
This initiative also marks a new series on the Carrot Blog which will highlight each person who works from the Carrot offices for the day. And while I would like to say more, I think I will let our newest addition to the Carrot Blog tell you more about our office sharing adventures.
Today marks yet another potential scoring drive for Carrot Creative. I just got back from a meeting with the NFL (National Football League), yet I am still awestruck with the potential of working with a client that is solely responsible for our winter recreation (that being staring at a wide-screen TV or laptop screen for hours on end to watch the gridiron games). Although I can not further elaborate on this potential opportunity, I can say that the new logo for the NFL and the Championship rings for the New York Football Giants, both of which I got to see first hand at the meeting, are simply stunning.
Carrot Creative’s Crew would like to invite family and friends to come celebrate our company’s 3rd Birthday and the opening of our new Brooklyn office. We are calling the night “Cocktails & Carrots” and I assure you it will be a ton of fun. The party will take place Thursday April 17th from 7 - 9 at our new pad Suite 329 on 55 Washington St. Brooklyn NY.
Just a little promotional piece.
On the third day, of the third month, in the year two thousand and eight, Carrot Creative begins its dominance in the greatest city of the modern world—New York City. Today marks the first day that Carrot’s office in Brooklyn’s DUMBO district is open for business. We will be setting up the office all week, but please stop by 55 Washington Street, Suite 329 to see the magnificent view of both the Brooklyn and Manhattan Bridge, overlooking the river to the grandest cityscape, we get to look at every day. Can you tell that we are a little excited about this office? But just because we’ve opened a new office, we have not forgotten our roots in Connecticut as our Hamden office is still open for business.
