As a frequent rider of NYC’s mass transit, I believe it’s time we find a more effective approach to showing stops and providing alerts/vital updates. Also we need to stay updated on the latest technology—that means getting rid of the analog displays, which are imposing unnecessary limitations in the visual & information design. The displays need to be flexible enough to hold any type or amount of content. Here’s my proposal: Use the interior space more effectively Promote interaction (ex:… Continue Reading
MTV Music Meter On the Go!
The MTV Music Meter’s been getting some great press lately (like this awesome video from CNN), and Carrot’s proud to have worked on it. The MTV Music Meter allows users to discover new music with a daily Top 100 list of artists. This ranking is determined by their online popularity from “tweets and other social mentions, blog posts, news articles, streams, and purchases for over one million artists”. In addition, the Meter provides a comprehensive library of artists to listen… Continue Reading
Honoring our Teachers: Classroom Superheroes
Everyone has a favorite superhero they relate to. Some idolize the agility of Spiderman, while others prefer the quiet wisdom of Yoda. Yet the ones that we can relate to the most are the ones that are usually the most overlooked: the ones in our schools and classrooms. Teachers have a lot of impact on how each of us view the world. They are, in fact, some of the most respected and trusted individuals in our community. However, with increasing… Continue Reading
Facebook Events + Personalized Voicemails + Budweiser = Our Latest App
“Alright, guys, listen up. Now, Adam… pay attention!” I cannot begin to tell you how many times I’ve heard that statement over the past 3 months, but I can tell you why. Anomaly approached Carrot Creative in October of 2010 to collaborate with them and one of their flagship clients, Budweiser. Mike Germano’s eyes lit up at the opportunity. He yelled “Mmmmerica!” and soon banned any other beer than Budweiser to be allowed in the Carrot fridge. Carrot designed and developed… Continue Reading
Unlocking The Grid
Almost three decades after Tron first dazzled audiences with its innovative visuals, Disney released Tron: Legacy, its long awaited sequel. A couple of months ago, Disney Publishing came to us and asked us to be a part of their storybook campaign. The Tron: Legacy: The Junior Novel retells the movie plot, but ends with a cliffhanger and “fatal system error.” Readers were left with a QR code and URL leading them to disneybookstron.com. Carrot stepped in to develop the mobile… Continue Reading
The Baby Carrot, Bridget Brennan
Hello Dear Readers, I’m Bridget Brennan, the newest member of the Carrot crew. I’m extremely excited to become a part of what I believe is a company that has it’s head and heart in the right place. It is exhilarating to work with people who are spearheading social media marketing and are also some the most passionate I have ever encountered. I mean, hello, you can draw on the walls and not feel strange quoting Arrested Development. Although, I still… Continue Reading
Hope, Help & Relief Haiti
Carrot Creative was tapped to create a website and visual campaign in response to the catastrophic earthquake that hit Haiti in January 2010 through Hope, Help & Relief Haiti. Created by a conscious community of leaders in music, fashion, film, finance and art, Hope, Help & Relief Haiti was established to become an agent of change for the rebuild and renewal of the devastated nation. Shaped from the collaborative efforts of Andre Harrell, Donna Karan’s Urban Zen Foundation, The Mary… Continue Reading
Pro Bono logo
It’s no secret that Carrot loves Brooklyn, especially the booming Digital District here in DUMBO. The contrast of new media agencies and cutting-edge technology startups against historic, cobblestone streets running beneath landmark bridges is pretty darn inspirational. We’re loyal to our nabe and happy to give back, so when the opportunity came up do some pro-bono identity work for the Brooklyn Bridge Park effort, we got excited. Carrot was approached by the Campaign for Brooklyn Bridge Park organization to create… Continue Reading
“The Most Exciting Advance in Mobile Applications We’ve Seen This Century”
Chris Petescia contributed to this report After decades of research, countless Erlenmeyer flasks, and several weeks of hapless finger-painting, we’re finally able to announce the launch of The Onion Microfiche. The first-ever iPhone app that delivers a world of Onion headlines directly to your Oxford shirt pocket. Onion aficionados know the true essence of any story lies in its headline. In fact, many headlines are so brilliant they stand alone without any article associated with them. We worked closely with… Continue Reading
We Really Do Hope They Serve Beer In Hell
Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost. After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell? It all started when Tucker’s right hand man, Ian Claudius, first read about Carrot in Smashing Magazine’s fantastic post, Looking Back On 2008 With Top Web Designers. A quick phone… Continue Reading
