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    Robert Gaafar August 13, 2010

    The Value of Losing; Carrot vs. Vayner Basketball Game

    2010-08-13_1554

    (photo: @dalekurt) It’s no secret that Carrot Creative is on a hot streak right now.  Coming off the success of the Ford Explorer Facebook launch, the Pepsi Refresh “Good For the Gulf” campaign and our continuing work with Disney Digital Books, we’re in our A-game professionally.  However, the long hours our developers and designers are logging, while conducive to the enormous success of our campaigns…is not the best way to practice for an upcoming basketball game. When my business partner… Continue Reading

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    Colin Murphy August 5, 2010

    QR Codes Are So Hot Right Now

    QR Code

    QR Codes and Barcode attachments are quickly becoming de rigueur for social campaigns. Let’s take a critical eye to these fancy-shmancy things and figure out where their value lies. Here is my run at defending this trending medium to hopefully convince you why they are here to stay. QR Code and Barcode 101 What is a QR code? Basically, a QR code (or Quick Response Code) is a geometric-looking, two-dimensional visual code (seen below) that, when scanned, accesses hidden information…. Continue Reading

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    Steve Badowski July 6, 2010

    A San Francisco Tech Treat –
    Voices That Matter Conference Roundup

    The City of San Francisco is basically known for 3 things: Full House, Barry Bonds, and Rice-a-Roni dishes. Well, I can now add another thing to that list – thought-provoking conferences on technology, business, and web design. For those of you who haven’t heard, Voices That Matter was the 4th installment of a 2 day conference held in sunny San Fran featuring some of the most innovative speakers & writers of our industry. Topics ranged from HTML5, CSS3, mobile optimization,… Continue Reading

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    Kaitlin Villanova May 24, 2010

    Breaking Down the Brick Wall

    I spent my Sunday afternoon skimming some of my old(ish) marketing books, particularly one of my favorite sections from the The Adweek Copywriting Handbook about assumed constraints in history. There was so much assimilation to the challenges in social media I just had to blog about it. A few examples from the section: “Airplanes are interesting toys but of no military value.“ Ferdinand Foch, commander of Allied Armies in World War 1. “Stocks have reached what looks like a permanently… Continue Reading

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    Colin Murphy May 7, 2010

    Social Media: The New Curriculum

    As reported on Mashable, “Syracuse University has purchased six-month subscriptions to Brand-Yourself.com’s online reputation management platform for all 4,100 of its graduating seniors.” In my opinion this is a win, both for Syracuse University and the class 2010. As many graduates approach the great migration from college to the real world, some are beginning to clean up their social media profiles, however, many are not.  “According to a recent study by Cross-Tab Marketing services, 75% of HR departments worldwide are… Continue Reading

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    Kyle MacDonald April 23, 2010

    What Facebook’s New Social Plugins Mean for You

    Since Facebook’s f8 event yesterday, the online community has been a-twitter (really) with everyone trying to make sense of the Facebook changes and updates. Here at Carrot Creative, we are anxious to help our clients understand all of the new opportunities these changes allow them, and we thought it would be helpful to toss our hat into helping out the public.

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    Colin Murphy March 23, 2010

    Case Study: Everyone is Singing Trolololol

    When Eduard Khil emerged from the internet serenading the world with his Oscar worthy Trolololol performance, he instantly became the center of a meme.  Gaining spots on The Colbert Report and Jimmy Kimmel Live, his solo began to hit mainstream. Whenever Eduard caught wind of his recent popularity is unimportant because he welcomed it with open arms, seen here. This is when the credits roll, the curtains fall and Eduard watches his 15 minutes of social media fame come and… Continue Reading

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    Maury Postal March 16, 2010

    @relevance

    In what was first viewed as a breakthrough moment in tech, then almost instantaneously derided as a yawn-fest, Twitter’s Chief Executive Evan Williams, unveiled an unexpected, yet virtually extensible marketing platform @anywhere. A tool aimed squarely at placing the Twitter ecosystem in a more contextual environment—right at the source for most discussion on the Internet—original content sites. Most users on the service were up in arms at the less-than stimulating presentation, however, now that the dust has settled I think… Continue Reading

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    Colin Murphy March 15, 2010

    Greasin' the Wheels: The Creative Creed

    To the untrained eye, if you walk into Carrot during a brainstorm, you will honestly think we are nuts.  You may see Katy walking around, clapping like a cheerleader.  You may hear Mike running back from the bathroom with a crazy idea.  You may glance at me in the corner, staring at the floor with my head against the wall.  And I agree, to the untrained eye we do look nuts, but to us we are doing one thing: Greasin’… Continue Reading

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    Maury Postal January 15, 2010

    Social Media: An Enterprise Perspective

    Recently I had the privilege of participating in a groundbreaking social media study underwritten by Cisco, spearheaded by one of my mentors, Dr. Neil Hair and sponsored by my Alma Mater,  Rochester Institute of Technology (RIT) and the University of Navarra. The comprehensive global study sought to better understand how consumer-based social media tools effect both interpersonal collaboration within a corporate setting and external communication with key stakeholders. The direct impact of this study is not only a greater understanding… Continue Reading

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