Disclaimer: This is a technical post on html and css, intended for those who are very familiar with the languages. The value of clean semantics There are a lot of web activists that promote semantic markup, and very early in my journey into front end dev I got swept up in this. There’s something really beautiful about writing really clean html, with no extra elements or “utility classes” (classes that you put on your elements in order to recycle a… Continue Reading
Categories / Insight
February 14, 2012
December 7, 2011
Facebook is Watching You
Facebook’s ubiquitous like button has worked it’s way onto almost every blog and news outlet, and many other sites that encourage their readers to share content via social media. It’s iconic ‘thumbs up’ graphic and the simplicity and ease of use have made the like button a huge success. A study by Bright Edge research shows that 25% of the top 1000 websites include a plugin from Facebook (the most popular being the like button), and that there have been… Continue Reading
November 28, 2011
Solid Strategy Behind GE’s Instagram Campaign
GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
October 5, 2011
The New Graph
Last week a contingent from Carrot Creative flew out to San Francisco and attended Facebook’s f8 conference. We laughed when Andy Samberg impersonated Zuck and we cheered when the app we built for The Daily was featured as the first media app released on the new Graph API. We went into all the breakout sessions and meetings with Facebook as well as conversations with other developers on the platform with the typical questions and concerns. Nearly each person in attendance… Continue Reading
October 5, 2011
What f8 means to the Facebook Platform
The speed at which the Facebook Platform moves has always been astoundingly quick. Developers who choose to rely on Facebook to build socially rich and contextual apps are required to react and maneuver swiftly as Facebook is constantly making changes and improvements, yet little have been as profound as what was announced at the 2011 f8 Event. Not since the 2007’s event where the Facebook Platform was launched has the paradigm shifted so much. Timeline Facebook’s Timeline re-imagining of the… Continue Reading
October 5, 2011
Facebook’s Updated Insights
Facebook announced a plethora of impressive updates during F8 last month. However, did you know that Facebook also silently rolled out a massive update to their Insights dashboard? This updated dashboard now allows brands to improve their measurement of not just their Facebook Page, but of the social plug-ins on their websites as well. With the new update, a Page admin that has claimed Insights for a particular domain will be able to collect granular data for that domain’s… Continue Reading
October 3, 2011
Timeline: History in the Making
The introduction of the Facebook Timeline has changed how and what you share on Facebook. The previous interactions that took place on your wall are still present, but the order and structure of information has significantly changed. This tool offers new ways of expressing meaning and could change how Facebook profiles are used in the future. Since the update is so reliant on time, the content seems to tell more of a story and if used correctly could even teach some… Continue Reading
September 29, 2011
Platlas: the video
Introducing: Platlas from Carrot Creative on Vimeo. Here’s a quick look at the people and thinking behind Platlas, the first ever social media platform atlas. Meet the engineers, managers and research analysts that made Platlas for Facebook come to life. And see for yourself exactly what all the fuss about, and how you can use Platlas to better understand the countless interactions and connections that are possible on Facebook.
September 26, 2011
Did Facebook and Spotify just save the music industry?
A lot of Facebook news happened last Thursday, but some of the biggest news for me, and many of us here at Carrot Creative, is Facebook’s integration of music and the partnership with Spotify (Go Sean Parker, go). Essentially, this move blows previous attempts to “re-imagine the music industry” out of the water. By embedding a user’s listening history and real-time status and as a key platform feature, Facebook has now assigned a metric to every part of the music listening… Continue Reading
September 22, 2011
F8: What’s Launching
We’re here in force at F8 and jazzed about the platform changes in store at Facebook, some of which we’ve been honored to build with via our work on the The Daily Facebook app. We will be following up to this post soon, with our additional thoughts on what this means for users, brands and what will surely be a leap in the evolution of how we share, experience and archive our daily lives. Announced today: Timeline: The story… Continue Reading
