Recently a friend was telling me that the marketing people at his office were often asking the developers for different data sets they needed to conduct their research. It was hard for them to get to those requests quickly though, because the developers were busy as it was. It was what he told me next that really got my attention, however: instead of waiting on the Dev team to solve the problem for them, the marketing team made up for… Continue Reading
Categories / Marketing
January 23, 2012
November 28, 2011
Solid Strategy Behind GE’s Instagram Campaign
GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
October 5, 2011
The New Graph
Last week a contingent from Carrot Creative flew out to San Francisco and attended Facebook’s f8 conference. We laughed when Andy Samberg impersonated Zuck and we cheered when the app we built for The Daily was featured as the first media app released on the new Graph API. We went into all the breakout sessions and meetings with Facebook as well as conversations with other developers on the platform with the typical questions and concerns. Nearly each person in attendance… Continue Reading
October 5, 2011
Facebook’s Updated Insights
Facebook announced a plethora of impressive updates during F8 last month. However, did you know that Facebook also silently rolled out a massive update to their Insights dashboard? This updated dashboard now allows brands to improve their measurement of not just their Facebook Page, but of the social plug-ins on their websites as well. With the new update, a Page admin that has claimed Insights for a particular domain will be able to collect granular data for that domain’s… Continue Reading
September 29, 2011
Platlas: the video
Introducing: Platlas from Carrot Creative on Vimeo. Here’s a quick look at the people and thinking behind Platlas, the first ever social media platform atlas. Meet the engineers, managers and research analysts that made Platlas for Facebook come to life. And see for yourself exactly what all the fuss about, and how you can use Platlas to better understand the countless interactions and connections that are possible on Facebook.
May 24, 2011
Social Media’s Unspoken “No Booty Dancing” Policy Still In Effect
Exhibit A: Current landscape of fan-to-brand interaction on Facebook. Someone has got to make the first move. If brands and fans are ever going to get down to business, social networking venues need to call off the chaperones and get more booty dance friendly. So much of brand interaction on Facebook revolves around making initial eye contact (getting “Likes”). But then what? And why? Fans say “Yes” to “Do you want to dance?” They’re willing to hold each other at… Continue Reading
July 29, 2010
Comic Con 2010 Recap – Her Universe and Beyond
… Another world I had the privilege of representing Carrot Creative at Comic Con 2010 at the launch of Her Universe (you can read more about Her Universe in this previous writeup). This year’s convention was the largest ever. Floor space was at a premium and I had my credentials checked more frequently than at Terminal A in LaGuardia. Several themes were overwhelmed the convention center (much to the chagrin, no doubt, of Comic Con purists): Big Name Studios, Gaming… Continue Reading
March 16, 2010
@relevance
In what was first viewed as a breakthrough moment in tech, then almost instantaneously derided as a yawn-fest, Twitter’s Chief Executive Evan Williams, unveiled an unexpected, yet virtually extensible marketing platform @anywhere. A tool aimed squarely at placing the Twitter ecosystem in a more contextual environment—right at the source for most discussion on the Internet—original content sites. Most users on the service were up in arms at the less-than stimulating presentation, however, now that the dust has settled I think… Continue Reading
March 1, 2010
"PR Advanced: Brand Yourself", PRSSA Conference Wrap-Up
The New York Snowpocalypse couldn’t stop me from getting to Boston to speak at the PRSSA “PR Advanced: Brand Yourself” conference at Boston University this weekend… a canceled bus just meant I had to get the by train, a minor inconvenience for what turned out to be a great event. Speakers at the PR Advanced event included representatives from JetBlue, the Boston Red Sox, Dunkin’ Donuts, Wholefoods and myself, representing Carrot Creative and my personal brand, Just Creative Design. Entitled… Continue Reading
January 15, 2010
Social Media: An Enterprise Perspective
Recently I had the privilege of participating in a groundbreaking social media study underwritten by Cisco, spearheaded by one of my mentors, Dr. Neil Hair and sponsored by my Alma Mater, Rochester Institute of Technology (RIT) and the University of Navarra. The comprehensive global study sought to better understand how consumer-based social media tools effect both interpersonal collaboration within a corporate setting and external communication with key stakeholders. The direct impact of this study is not only a greater understanding… Continue Reading
