While catching up on a weekend’s worth of news, I came across an intriguing New York Times article (which Mashable also commented on) dealing with the “struggle” certain advertisers are having creating successful social media campaigns. The article dealt with a certain subset of marketers who do not see the value in engaging the consumer with topical social media elements. It read like a textbook case of plug and play advertising, taking a circle peg from the past and trying to… Continue Reading
Categories / Marketing
December 16, 2008
November 26, 2008
Yes We Did: Thanksgiving Update
On November 4th we built and launched one of the most successful fanpages on Facebook: Yes We Did. Now that we’re closing in on 81,000 users we thought we’d give an update on our vision for the page. We are in the process of authoring a comprehensive article about our experience bulding the page and the reaction that you, the fans, have had to it. As part of our article we will be conducting a survey of our users to… Continue Reading
November 19, 2008
Twitterific Tuesday
We wanted to extend a warm thank you to PR Newswire‘s David Weiner for hosting last night’s Tweet-Up at The Perfect Pint on W 45th. The members of @carrotcrew in attendance had a blast and we are all looking forward to the next one! We especially enjoyed bonding with our new colleagues at Weber Shandwick, @damienragsdale and @gilliank, aka the best PR team in the known universe.
November 6, 2008
Quinnipiac's Finest
We’re proud to announce that two of >carrot’s founders have been featured in the Fall 2008 issue of Quinnipiac University‘s Business Magazine. Inside you’ll find a great overview of social-media, and how it’s completely changing the advertising landscape of the 21st century. Quinnipiac was listed as one of the top ten wired schools in the country according to PC Magazine and is continually exploring new ways to adapt marketing to the modern business world. The full article is embedded below. Get… Continue Reading
October 10, 2008
There's Life After College!?
What once seemed so far away is now a reality: I’m a full-fledged member of the real world. Yesterday I spent my day talking with students at my alma mater, RIT, about life after college and the wonders of brand management. I had a blast dialoguing with my former classmates about successful brand programmes, social-media, and the state of the design community. It’s amazing to see the fresh insight that college students bring to the table, as well as to… Continue Reading
July 21, 2008
A New Fashion Decree
>carrotHQ is buzzing this afternoon after the launch of our latest social media venture: Facebook FanPages for JCPenney’s hot new Decree clothing line, and their Get That Look back to school campaign. This project allowed us to leverage our vast array of multimedia capabilities and apply it to a rapidly growing format. From a branding standpoint, this takes JCPenney into an entirely new arena: giving young women the opportunity to rally around a clothing brand targeted directly toward them right… Continue Reading
June 25, 2008
Blossoming Into a 'SuperUser'
Traditional advertising methods are dead. In their wake lies a battleground for social web supremacy. After attending the Social Media Business School conference today and hearing our very own Mike Germano challenge traditional marketing concepts head on, it became clear to me that the time is right to revolutionize the social web. One topic that was repeated throughout the day was the idea of the “SuperUser.” The ideal SuperUser is densely connected to others within their community and has the… Continue Reading
