Carrot Blog

Ever Want to Be a Carrot?

Carrot BlogCarrot BlogWe’re sending out a call for developers. And this isn’t some mamby-pamby “after a month of fooling around we’ll maybe get back to you” kind of call…this is a “we are going to hire you within two weeks” type of deal. Sick of slugging away at your job? Want to work with fun people, a french bulldog and a voice-activated R2D2? How about tackling brands like Disney, Ford and the NFL? Come join a tech team of hilarious, wicked smart... Continue Reading

The Value of Losing; Carrot vs. Vayner Basketball Game

Carrot BlogCarrot Blog(photo: @dalekurt) It’s no secret that Carrot Creative is on a hot streak right now. Coming off the success of the Ford Explorer Facebook launch, the Pepsi Refresh “Good For the Gulf” campaign and our continuing work with Disney Digital Books, we’re in our A-game professionally. However, the long hours our developers and designers are logging, while conducive to the enormous success of our campaigns…is not the best way to practice for an upcoming basketball game. When my business partner... Continue Reading

QR Codes Are So Hot Right Now

Carrot BlogCarrot BlogQR Codes and Barcode attachments are quickly becoming de rigueur for social campaigns. Let’s take a critical eye to these fancy-shmancy things and figure out where their value lies. Here is my run at defending this trending medium to hopefully convince you why they are here to stay. QR Code and Barcode 101 What is a QR code? Basically, a QR code (or Quick Response Code) is a geometric-looking, two-dimensional visual code (seen below) that, when scanned, accesses hidden information.... Continue Reading

Comic Con 2010 Recap – Her Universe and Beyond

Carrot BlogCarrot Blog… Another world I had the privilege of representing Carrot Creative at Comic Con 2010 at the launch of Her Universe (you can read more about Her Universe in this previous writeup). This year’s convention was the largest ever. Floor space was at a premium and I had my credentials checked more frequently than at Terminal A in LaGuardia. Several themes were overwhelmed the convention center (much to the chagrin, no doubt, of Comic Con purists): Big Name Studios, Gaming... Continue Reading

A San Francisco Tech Treat – Voices That Matter Conference Roundup

Carrot BlogCarrot BlogThe City of San Francisco is basically known for 3 things: Full House, Barry Bonds, and Rice-a-Roni dishes. Well, I can now add another thing to that list – thought-provoking conferences on technology, business, and web design. For those of you who haven’t heard, Voices That Matter was the 4th installment of a 2 day conference held in sunny San Fran featuring some of the most innovative speakers & writers of our industry. Topics ranged from HTML5, CSS3, mobile optimization,... Continue Reading

Targeting Female Sci-Fi Fans, Carrot Launches “Her Universe”

Carrot BlogCarrot BlogRecognizing the ever-increasing number of female science-fiction fans, actress Ashley Eckstein, the voice of Ahsoka Tano in the hit animated series, Star Wars: The Clone Wars, has created Her Universe™ a new line featuring fashionable, female–focused apparel and products for fangirls. Partnering with The Araca Group – a leading production and merchandise company – Ashley has entered into a multi-year agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars products, to be made available at conventions... Continue Reading

Tips for iOS4 Transitioning

Carrot BlogCarrot BlogWith the introduction of the new iOS 4 (and the shiny iPhone 4’s), Carrot certainly hasn’t been lacking in ideas for new apps. Likewise we’ve been getting plenty of requests and ideas coming our way from clients. Everyone wants their apps to be iOS4 ready, but not many know what that actually means. The most hype we’re seeing is dealing with iAds and multitasking, so let’s take a quick look at this new hotness. Firstly, iAds. There are two sides... Continue Reading

The Baby Carrot, Bridget Brennan

Carrot BlogCarrot BlogHello Dear Readers, I’m Bridget Brennan, the newest member of the Carrot crew. I’m extremely excited to become a part of what I believe is a company that has it’s head and heart in the right place. It is exhilarating to work with people who are spearheading social media marketing and are also some the most passionate I have ever encountered. I mean, hello, you can draw on the walls and not feel strange quoting Arrested Development. Although, I still... Continue Reading

Goldman Sachs Vet, Mike Pratt, Joins Carrot Creative for Director of Business Development

Carrot BlogCarrot BlogComing off an unbelievably successful first quarter, exceptional work and quickly advancing leadership role in the social media industry, new-media marketing agency Carrot Creative has hired its first Director of Business Development, Mike Pratt. Pratt established an in depth understanding of the Media and Telecom industry as a former Goldman Sachs exec turned hedge fund owner (Modulus Capital). With a pragmatic view of organization from his graduation from West Point and MBA from Duke University, Pratt will set strategic direction... Continue Reading

Ford Fiesta Teams Up with Carrot Creative

Carrot BlogCarrot BlogAmid the flurry of activities surrounding Internet Week New York (IWNY), Manhattan Ford will host a rooftop summer concert on Thursday, June 10th, featuring a performance by Cobra Starship. The performance is the flagship event for Ford, which is also launching www.fiestafunnel.com, an interactive tool for tracking the latest developments during IWNY, built by Carrot Creative. All of this comes as the company fast approaches its June release date for the new Fiesta, a vehicle designed with the tech-savvy crowd... Continue Reading