Amid the flurry of activities surrounding Internet Week New York (IWNY), Manhattan Ford will host a rooftop summer concert on Thursday, June 10th, featuring a performance by Cobra Starship. The performance is the flagship event for Ford, which is also launching www.fiestafunnel.com, an interactive tool for tracking the latest developments during IWNY, built by Carrot Creative. All of this comes as the company fast approaches its June release date for the new Fiesta, a vehicle designed with the tech-savvy crowd in mind.
Experiencing IWNY with the Fiesta Funnel
Carrot Creative engineered the site to actively speak with the car’s core demographic – tech-savvy, socially active urbanites. The Fiesta Funnel aims to transcend Internet Week, setting the tone for the entire Ford Fiesta launch program. Fans can track any and all developments throughout IWNY at the website, www.fiestafunnel.com. Led by Editor-in-Chief Kelly Will and Creative Director Greg Littley, eight Internet-savvy writers, bloggers and videographers were selected to staff this newsroom, covering the celebration of the city’s online community. The list of contributors includes TMI Weekly’s Meghan Asha and Vibe Magazine’s Adrien Field as well as Mike Avila, Jermaine Miles, Dee Nuncio, Colin Murphy, Erin Wigger and Maria Diaz – all well-known Internet personalities.
With so many moving elements, the Fiesta team had high ambitions regarding the creation and social media reach of the site. “Carrot Creative had the uncanny ability to bring the project goals to digital life. My partner (Kelly Will, Editor-in-Chief) and I were lead every step of the way with consistent attention and understanding to the needs of Ford. The FiestaFunnel could not be a fully functioning social media hub without the guidance from Carrot’s team,” says Greg Littley, Creative Director for Ford Fiesta.
Star-Studded Kickoff Event
Thursday’s exclusive event promises to be a star-studded hit, with a performance by hipster favorite Cobra Starship. Taking place on the rooftop of Manhattan Ford (7-10 PM), the concert will be live streamed through the Ford Fiesta USTREAM Channel, as well as being embedded on Ford’s Fiesta website. Fans may also access the video through fiestafunnel.com.
Featured at the event will of course be the car itself, along with “agents” from the Fiesta Movement – versions 1.0 and 2.0. Launched in May 2009, the Fiesta Movement is a social media initiative designed to create excitement about the new Fiesta, putting the small car on the minds of thousands of people nationwide. Teams across the country were given a Fiesta, and have redefined the way the car is brought to market by interacting with consumers online and offline. Agents will be on hand to talk about their work thus far, in addition to showcasing their specially designed vehicles.
Fiesta Rollout
Going on sale this summer, the all-new Ford Fiesta features a vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.
Fiesta is designed to be versatile, personal and adaptable. In fact, Fiesta will deliver best-in-class convenience and connectivity with Ford segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.
Follow the Fiesta Movement:
YouTube: http://www.youtube.com/fiestamovement
Flickr: http://www.flickr.com/photos/fiestamovement
Facebook: http://www.facebook.com/fordfiesta
Twitter: http://twitter.com/fordfiesta
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Event beverage sponsor is WODKA. For more information visit http://www.ilovewodka.com
