Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking.
In the coming weeks we’ll highlight articles every Monday – stay tuned and let us know if you come across anything we should be aware of! Be sure to send us good links on Twitter too! @carrotcreative
HOW TO: Use Twitter for Customer Service
With the connectivity made possible by social media, companies have found a new way to engage their customers, solve their problems, and build goodwill for their brands: Twitter.” This article by Ben Parr discusses the value companies can get from devoting time to cultivating relationships on Twitter and helps explain why Twitter can be such a useful customer service and listening platform.
Twitter Search to dive deeper, rank results
Social Media: SEO for Twitter Search Set to Boom with Upcoming Changes
Twitter announced some big news regarding Search last week. Twitter will begin to crawl the links included in tweets and not just the content of the tweets themselves, and word is they are building an algorithm to take reputation into account. These articles explain the situation in-depth and discusses the implications of “reputation ranking”.
Firefox Could Be the Real Facebook Challenger
A great read. Jeff covered this article in a blog post last week.
Now that jocks can talk to us directly, the press is boxed out
Bill Simmons (The Sports Guy) discusses how we’re going to see the landscape of sports reporting change even more, and fans are inevitably going to have direct access to their favorite players. Says Simmons, “Today’s technology means athletes don’t need a middleman anymore.”
YouTube vs. Hulu: Which is the Future of Online Video?
A brief overview on the future of online video. A comparison of the YouTube and Hulu models: user-generated video vs. premium content vs. live video.
Forrester: Social Technology is Like Sex
George Colony (CEO of Forrester), says you can’t understand the hot new media tools and technologies like Twitter, Facebook, and blogging without diving in. In order to learn, you have to participate.
Get Glue Enters Into The Era of Social Colonization
Jeremiah Owyang discusses Glue, a social network the Carrot Crew is pretty fond of. Bottom line: Jeremiah says Glue is an early example of the Era of Social Colonization – a time when every product, service and object will have social reviews by people you know.
A Look at Twitter Demographics
With an estimated 12 million people adopting Twitter in 2009, figures released by Nielsen Online suggest that Twitter’s retention rate is only 40%. This blog post by David Wilson highlights the key user demographics and proposes a few thought-provoking questions for anyone involved with internet strategy.
