Carrot Creative was tapped to create a website and visual campaign in response to the catastrophic earthquake that hit Haiti in January 2010 through Hope, Help & Relief Haiti.  Created by a conscious community of leaders in music, fashion, film, finance and art, Hope, Help & Relief Haiti was established to become an agent of change for the rebuild and renewal of the devastated nation.  Shaped from the collaborative efforts of Andre Harrell, Donna Karan’s Urban Zen Foundation, The Mary J Blige and Steve Stoute Foundation for the Advancement of Women Now (FFAWN) and Andre Balazs, Hope, Help & Relief Haiti sets out to galvanize a community in response to Haiti’s immediate need to rebuild.  Through a new initiative aimed at bringing “Tents Now, Home Tomorrow” to the people of Haiti, a kickoff fundraiser was held at The Standard on Monday, February 8th to get the ball rolling on the new program.

Carrot understood that the website had to be engaging and informative enough that people wanted to both learn more about the evenings event, but create a space that could grow with the organization.  The site design had a simple but important goal: leverage the user’s interest in celebrity philanthropy (with stars such as Sean Combs, Jay Z, Ralph Lauren, Wycleff Jean, Anna Wintour, Whoopie Goldberg and many others), provide an efficient way to learn about the issues and inspire more people to take action.  We kept the design simplistic and striking, while leveraging the sharing capabilities of social networking platforms.

Working closely with Ian Schafer and his team at Deep Focus, the site was up and running in under a week turnaround time.  Built with the intention to expand outwardly and connect with the widest audience possible, the two companies worked to establish a Facebook FanPage, Twitter feed and website, getting Hope, Help & Relief Haiti immersed in the digital space.

“We were tremendously honored to help out with such an extraordinary organization,” says Robert Gaafar, Carrot CEO.  “Having the opportunity to create something that will help raise money for people in need was something our entire team agreed on.  We look forward to continuing the relationship and watching Hope, Help & Relief Haiti grow.”