Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking. How Twitter Will Change the Way We Live TIME’s cover story on Twitter by Stephen Johnson, a… Continue Reading
June 5, 2009
Recap: A Job Grows In Brooklyn
HUGE , Carrot Creative neighbor (we have a view of their window) and recent Digital DUMBO host, organized an Internet Week event today at the DUMBO Arts Center. A Job Grows In Brooklyn: Brooklyn-based interactive agency HUGE challenge you to steal their jobs.Think you’re good? Take it to the next level by learning from HUGE’s celebrated senior team. Find out what they’re looking for in the next big talent. Now that you’re a major player, how do you move higher?… Continue Reading
June 3, 2009
Recap: The Future of Media Panel
I just returned from the Future of Media Panel hosted by I Want Media at NYU’s Arthur L. Carter Journalism Institute. If you missed it, check out the livestream here. It was interesting this year compared to last, which is a true testament to how things have changed in the media world.. Last year’s panelists included more of a traditional set including Michael Wolff from Vanity Fair, Erick Schonfeld from TechCrunch and David Carr from The New York Times. (There… Continue Reading
June 3, 2009
Speaking at the Facebook Developer Garage
Last night I had the pleasure of speaking at the Facebook Developer Garage hosted at The Sullivan Room. This meant a lot to me as I had spoken at the very first Garage here in New York two years ago hyping up the newly developed The Lotto application that we had built and wanted to meet with the up and comers. In fact, it’s where I met a former Carrot employee and one of my closest friends today. Last night,… Continue Reading
June 1, 2009
Good Reads from Carrot Creative – Week of June 1, 2009
Annnd we’re back! Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of the news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking this week. As Social Technologies Become Pervasive, Prepare Your Company Jeremiah Owyang discusses… Continue Reading
May 19, 2009
Social Media-the new corporate website?
Adam Ostrow at Mashable has a great post about whether or not social media is hurting or helping corporate websites. Current brands, Vitamin Water is the example in the post, are sending fans and users to social sites like Facebook or MySpace to engage with a campaign versus the traditional corporate website. The benefits of sending to social sites are obvious including more interaction and an easier way to gather a group of users interested in your brand versus sending… Continue Reading
May 18, 2009
Good Reads from Carrot Creative – Week of May 18, 2009
Each week the Carrot crew comes across a few articles that are worth more than just retweeting. Internally, we find, share, and discuss them. We strategize around the latest news and develop the best ways to positively impact the interwebs as we know it. Below you’ll find a list of those news stories and breakthroughs we thought were important, monumental, surprising, and thought provoking this week. The Rise Of Social Distribution Networks John Borthwick, CEO of Betaworks, addresses the rapid… Continue Reading
May 15, 2009
@Brand @Fail @What?
We’ve read about it all week. The uproar of Twitter users complaining publicly about the recent change by Twitter to replies. The public apology from Twitter. The questions. Yes We Get It. But, what affects us here at >carrot creative the most—explaining this to the brands. The brands that we JUST signed up to jump into Twitter because frankly, tweeting their name is a great way to get exposure, share links, engage—you know the deal. We’ve signed them on because… Continue Reading
May 15, 2009
Radiance
TR3 released their latest album “Radiance” in January, and we had the pleasure of assembling the artwork for the band. Tim Reynolds had a pretty clear concept in mind, featuring an abstract photo he took himself while on tour with DMB last summer. It was a ton of fun hanging out with Tim, Mick, Dan & Tour Manager Fluffy (and Marcus Eaton Trio) at a show this past Fall, as we started work on the project, and a pleasure to… Continue Reading
May 13, 2009
Interesting- an interesting word to tie your brand to
Dos Equis today launched the second part of a campaign in search of the “Most Interesting Man in the World” to the entire U.S. Basically, tying the fact that if you drink Dos Equis, you’ll become interesting or even MORE interesting than you already are. (I know that’ probably not possible for some of you.) According to MediaPost, “two months ago, Dos Equis introduced its “Most Interesting Man in the World” to the entire U.S. via an expanded national advertising… Continue Reading
