GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
November 28, 2011
November 17, 2011
A Moustache-y Check In
We’re over half way through the month and it’s time to check in on the moustache brigade at Carrot Creative. These fine gentlemen have taken moustache growing to the next level. Check out the Carrot crew at Brooklyn Bridge Park… and don’t forget to donate to the cause! The Crew Steve Badowski Adam Katzenback Will Hutson Tony Briceno Nick Perold Dan Sullivan Bob Whitney See you at the end of… Continue Reading
November 10, 2011
Carrot for a Change
Bonnie is Carrot’s newest member of the design team. Welcome her to the family with a friendly tweet: @bonnieharriman We all get comfortable with our lives, our jobs, our friends. We know what we like, and we know what we don’t. We get to a point where we feel established, accepted, and successful. And because of this, change is scary. I reached this point in my life two months ago. I lived in Boston, had five years of work experience under… Continue Reading
November 1, 2011
Movember is here! Beards be gone!
Our favorite time of year is finally here. No, it’s not the recently passed Halloween, or the now ubiquitous Starbucks Holiday Cups. Rather, it is the event in which men with clean shaven cheeks pop up all over the city. Yes friends, moustache season (aka Movember) is here. Carrot Creative is participating in the month-long-moustache-growing-charity-event to help raise money for the fight against prostate cancer. Below are the before and after shots of our fine gentlemen. And please don’t forget… Continue Reading
October 14, 2011
Oops I 404′d Again…
A Round Up of Agency 404 Error Pages Let’s face it — 404 pages may not always be a top priority, but for creative agencies it’s important to embrace the opportunity an error page presents. Beyond the obvious utility these pages provide, 404 pages are a great chance to showcase your agency’s personality, creative chops, and attention to detail. Whether it’s treated as an extension of your brand, or a playful easter egg, these once dull error pages are now considered to… Continue Reading
October 13, 2011
Join the Carrot Family!
While my favorite thing about Carrot is the people and being small enough to know everyone’s favorite food (note to self: pick up peanut butter filled pretzels for Dan), it’s still exciting that we’re large enough to offer great benefits that rival any New York agency. We’re still working on that free cafeteria, but we do have medical, dental and vision insurance plans. We prefer that our team members spend their time worrying about how awesome the work they’re creating… Continue Reading
October 5, 2011
The New Graph
Last week a contingent from Carrot Creative flew out to San Francisco and attended Facebook’s f8 conference. We laughed when Andy Samberg impersonated Zuck and we cheered when the app we built for The Daily was featured as the first media app released on the new Graph API. We went into all the breakout sessions and meetings with Facebook as well as conversations with other developers on the platform with the typical questions and concerns. Nearly each person in attendance… Continue Reading
October 5, 2011
What f8 means to the Facebook Platform
The speed at which the Facebook Platform moves has always been astoundingly quick. Developers who choose to rely on Facebook to build socially rich and contextual apps are required to react and maneuver swiftly as Facebook is constantly making changes and improvements, yet little have been as profound as what was announced at the 2011 f8 Event. Not since the 2007’s event where the Facebook Platform was launched has the paradigm shifted so much. Timeline Facebook’s Timeline re-imagining of the… Continue Reading
October 5, 2011
Facebook’s Updated Insights
Facebook announced a plethora of impressive updates during F8 last month. However, did you know that Facebook also silently rolled out a massive update to their Insights dashboard? This updated dashboard now allows brands to improve their measurement of not just their Facebook Page, but of the social plug-ins on their websites as well. With the new update, a Page admin that has claimed Insights for a particular domain will be able to collect granular data for that domain’s… Continue Reading
October 3, 2011
Timeline: History in the Making
The introduction of the Facebook Timeline has changed how and what you share on Facebook. The previous interactions that took place on your wall are still present, but the order and structure of information has significantly changed. This tool offers new ways of expressing meaning and could change how Facebook profiles are used in the future. Since the update is so reliant on time, the content seems to tell more of a story and if used correctly could even teach some… Continue Reading
