As my first post to the Carrot blog, it is with great pride that I would like to confess my geekdom. I, Kyle MacDonald am a large geek. And as said geek- I love geeky new stuff, and Carrot Blog’s new iPhone + iPod Touch Bookmarklet Icon is no exception.
As of today, our blog now sports its nifty new Bookmarklet Icon when saved as a bookmark on your iPhone or iPod Touch. Don’t worry if you don’t have either of those yet, (which our icon may finally make it worth buying) I will share with you our lovely new addition. Isn’t she shiny?
After weeks of meetings, phone calls and e-mail correspondences, I am proud to announce that Carrot Creative will be working with MLB.com (MAJOR LEAGUE BASEBALL!) on their social community utility endeavors. Although I can not further elaborate on the specifics of this project, I can say confidently that this baseball season will be greatly enhanced by a new interactive, user-generated presence of MLB.com online. I can barely begin to describe the Carrot Crew’s excitement as we all grew up loving the game of baseball, and still have strong ties to friends, family and each other in part due to our love for the game. With MLB.com, and the variety of other great clients Carrot has had the pleasure of working with, we have found a way to work in what we love (Web 2.0) with clients we truly care about. Thank you all.
When I was a senior at UPenn some of my friends informed me that people do other things than consulting, i-banking, and graduate school after college. As a philosophy undergrad, I had resigned myself to the last of these, but the entrepreneurship thing sounded much more exciting; I have always been very competitive and–ah–persistent.
After working for a few years on internet startups in Philadelphia, I moved to NYC and got a sweet gig at iminlikewithyou, where I worked as the lead database / application engineer with an awesome team of flash developers to help build a social game site.
Since then, I’ve been doing some interactive advertising applications for clients like Comedy Central and USA, but I just got the opportunity to join Carrot Creative as Chief Development Officer. I’m very excited about some of the stuff we’ll be working on–should be fun!
After the Super Bowl yesterday (congrats, Giants), we were channel surfing for a few minutes and saw that the “Puppy Bowl” was re-playing. However, it was difficult to enjoy as intermittent views of an awful logotype appeared. Apparently, we were seeing Animal Planet’s brand new logo…
According the this NY Times Article, Animal Planet is using words “like ‘gut-driven,’ ‘completely immersive’ and ‘unexpected’ in describing what it will be like once the new roster is introduced on Feb. 3.” That’s fine and all, but the drastic rebrand is at best “unexpected,” and not in a good way. A general rule of good design is to not do anything without purpose (particularly where small, simple marks/logos have to say alot about what they represent)… and unless it is just lost on me, the quarter-clockwise turn of the ‘M’ seems pointless. The condensed ‘N’ and ‘A’ look awkward… all in all, it transmits a vague sense of ‘wild’ and a strong sense of terrible.
What is most unfortunate, is that it also breaks the relationship that the former Animal Planet logo had with the Discovery Channel logo:
UPDATE: A nice article from Brand New takes its own look.
Well since Chris doesn’t want to brag about this project I guess I will. Chris just finished Art Direction for the HUE HD web cam. We teamed up with a West Coast 3D modeling company to create the final product. We are very pleased with the results and just wanted to share it with everyone.
I am proud to announce that Carrot Creative will be making the much anticipated move to NYC in March 2008. After a long, arduous search, we have found our NYC home in Brooklyn, specifically the DUMBO area. Check out My Flicker for photos of this stellar space.
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With the New Hampshire Primary underway, and Super Tuesday vastly approaching, it is about time that Carrot Creative rally behind one candidate. After much debate, Carrot Creative supports (drum roll please)…. BARACK OBAMA. Not only do we feel he is the best candidate and best represents the ideals that Carrot Creative holds true to, but his campaign logo got our creative juices flowing. Tell us what you think of our “Carrot for Obama” logo.
Well, it’s the first week of 2008 and that can mean only one thing… PRIMARY SEASON! The political debates are heating up in the office after a thrilling night of watching the Iowa Caucus results. Even though we all have differing opinions on who is the most capable to be our next President, we all agree on one thing—this election will be won be the candidate who can best engage and inspire young voters. Thus, we are thrilled, and urge all of you, to check out the Facebook/ABC debates this Saturday. And while we could not be happier that candidates, and the political arena in general, are utilizing Social Media, this is something we have seem coming for quite some time. In fact, I was feeling a bit nostalgic and found an article at MTV.com entitled Gen Y Turning To Web, Turning Off CNN, For Political News that discusses the power of Web 2.0 in politics and includes Carrot’s own Mike Germano and Mike Radparvar.
