Carrot Creative Blog

The Professional Athlete Transition Institute, better known as PATI, is has entrusted Carrot to create their identity logo. PATI is dedicated to developing niche services designed to help elite athletes make the transition into a career. PATI offers the career development, career transition, and education and research to help these athletes begin a new phase in their lives. PATI is currently the sole provider of career development services to the NHL, the NHL Players’ Association, and the NHL Alumni Association. The PATI logo, created by Carrot, embodies the transition of athlete to life after sports in an attention grabbing way. Keeping with the hockey logo basics, we mirrored the NHL shield to get the attention of athletes. The player on the shield shows the transition process, and can easily be changed from a hockey player to a football player, basketball player, and any other athlete. We are very happy with the way the logo turned out and have gotten great feedback from it.