It’s no secret that Carrot loves Brooklyn, especially the booming Digital District here in DUMBO. The contrast of new media agencies and cutting-edge technology startups against historic, cobblestone streets running beneath landmark bridges is pretty darn inspirational. We’re loyal to our nabe and happy to give back, so when the opportunity came up do some pro-bono identity work for the Brooklyn Bridge Park effort, we got excited.

Carrot was approached by the Campaign for Brooklyn Bridge Park organization to create an emblem that represented the conversion of Brooklyn’s waterfront into a world-class public park. We wanted to speak to the iconic Fulton Landing and Brooklyn Bridge without being too over-stated or repetitive about the popular “green” theme finding it’s way into logos these last couple years. As our team knows, nothing beats lunch under the trees in the shadows of the two bridges, or a walk along the water to clear your head. Drawing inspiration from those experience, our design is a nod to the past & future of DUMBO, combining the revolutionary industrial design of the bridge with the natural beauty of the waterfront’s untouched scenery.

We hope you enjoy and welcome constructive feedback!