Comments on: Social Media & PR—the golden relationship? http://carrotblog.com/social-media-pr-the-golden-relationship/ Social Media Agency Mon, 27 Sep 2010 20:26:19 +0000 hourly 1 By: Matthew Knell http://carrotblog.com/social-media-pr-the-golden-relationship/comment-page-1/#comment-395 Matthew Knell Tue, 30 Dec 2008 03:17:18 +0000 http://carrotblog.com/?p=671#comment-395 I think the role of a voice or a brand in terms of social media can be owned by a number of different people. When I helped to start the JetBlue Twitter a year or so ago, I came from a technology background, but had an emphasis on communicating what was necessary. Morgan (@MHJohnston) had even less of a PR background, but he focused on managing the customer (which he continues to do today). The absolute definition of PR and CRM is changing, and morphing as the needs of the customer and their communication channels continue to evolve. For now, I think people who speak on behalf of a brand, PR or otherwise, need to understand their brand, understand the always morphing "rules of social media", but do not necessarily need from a PR background. With the risk of "oversimplifying", I just look for people who "get it." Doing the right thing for a brand is much different than doing the right thing for an individual. I think the role of a voice or a brand in terms of social media can be owned by a number of different people. When I helped to start the JetBlue Twitter a year or so ago, I came from a technology background, but had an emphasis on communicating what was necessary. Morgan (@MHJohnston) had even less of a PR background, but he focused on managing the customer (which he continues to do today). The absolute definition of PR and CRM is changing, and morphing as the needs of the customer and their communication channels continue to evolve. For now, I think people who speak on behalf of a brand, PR or otherwise, need to understand their brand, understand the always morphing “rules of social media”, but do not necessarily need from a PR background. With the risk of “oversimplifying”, I just look for people who “get it.” Doing the right thing for a brand is much different than doing the right thing for an individual.

]]> By: mknell http://carrotblog.com/social-media-pr-the-golden-relationship/comment-page-1/#comment-127 mknell Mon, 29 Dec 2008 21:17:18 +0000 http://carrotblog.com/?p=671#comment-127 I think the role of a voice or a brand in terms of social media can be owned by a number of different people. When I helped to start the JetBlue Twitter a year or so ago, I came from a technology background, but had an emphasis on communicating what was necessary. Morgan (@MHJohnston) had even less of a PR background, but he focused on managing the customer (which he continues to do today). The absolute definition of PR and CRM is changing, and morphing as the needs of the customer and their communication channels continue to evolve. For now, I think people who speak on behalf of a brand, PR or otherwise, need to understand their brand, understand the always morphing "rules of social media", but do not necessarily need from a PR background. With the risk of "oversimplifying", I just look for people who "get it." Doing the right thing for a brand is much different than doing the right thing for an individual. I think the role of a voice or a brand in terms of social media can be owned by a number of different people. When I helped to start the JetBlue Twitter a year or so ago, I came from a technology background, but had an emphasis on communicating what was necessary. Morgan (@MHJohnston) had even less of a PR background, but he focused on managing the customer (which he continues to do today). The absolute definition of PR and CRM is changing, and morphing as the needs of the customer and their communication channels continue to evolve. For now, I think people who speak on behalf of a brand, PR or otherwise, need to understand their brand, understand the always morphing “rules of social media”, but do not necessarily need from a PR background. With the risk of “oversimplifying”, I just look for people who “get it.” Doing the right thing for a brand is much different than doing the right thing for an individual.

]]> By: Kristin Maverick http://carrotblog.com/social-media-pr-the-golden-relationship/comment-page-1/#comment-126 Kristin Maverick Mon, 29 Dec 2008 02:57:20 +0000 http://carrotblog.com/?p=671#comment-126 Totally agree Zach. These "evangelists" offer new perspective to traditional PR methods that many agencies engage with on a daily basis. This year will be interesting as more people realize this point and hire these so-called "experts." Totally agree Zach. These “evangelists” offer new perspective to traditional PR methods that many agencies engage with on a daily basis. This year will be interesting as more people realize this point and hire these so-called “experts.”

]]> By: Zach Dunn http://carrotblog.com/social-media-pr-the-golden-relationship/comment-page-1/#comment-125 Zach Dunn Sat, 27 Dec 2008 05:33:56 +0000 http://carrotblog.com/?p=671#comment-125 As the need for social media for success increases, I think PR agency will be best suited to bring on people who can focus on it exclusively. As you pointed out with pitches just "hoping for the best", people have to actually care about the media they are involved with. Bring people on who live social media, not just read about the benefits of twitter in the latest magazine subscription and repeat it to a client inquiring. As the need for social media for success increases, I think PR agency will be best suited to bring on people who can focus on it exclusively. As you pointed out with pitches just “hoping for the best”, people have to actually care about the media they are involved with. Bring people on who live social media, not just read about the benefits of twitter in the latest magazine subscription and repeat it to a client inquiring.

]]> By: Neuromarketing http://carrotblog.com/social-media-pr-the-golden-relationship/comment-page-1/#comment-124 Neuromarketing Mon, 22 Dec 2008 15:03:39 +0000 http://carrotblog.com/?p=671#comment-124 Nice post, Kristin! <br><br>One key thing to avoid: heavy-handed social marketing efforts that blow up in your face, e.g. this one: <a href="http://www.insidehighered.com/news/2008/12/22/facebook" rel="nofollow">http://www.insidehighered.com/news/2008/12/22/f...</a> . Community operators are usually savvy people, not to mention a portion of the membership in any community or social network. Sneaky strategies are almost always outed eventually, and any gain is short-lived.<br><br>Roger Nice post, Kristin!

One key thing to avoid: heavy-handed social marketing efforts that blow up in your face, e.g. this one: http://www.insidehighered.com/news/2008/12/22/f… . Community operators are usually savvy people, not to mention a portion of the membership in any community or social network. Sneaky strategies are almost always outed eventually, and any gain is short-lived.

Roger

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