Comments on: Social Media-the new corporate website? http://carrotblog.com/social-media-the-new-corporate-website/ Social Media Agency Mon, 27 Sep 2010 20:26:19 +0000 hourly 1 By: Laptop Memory Upgrade http://carrotblog.com/social-media-the-new-corporate-website/comment-page-1/#comment-426 Laptop Memory Upgrade Wed, 17 Jun 2009 13:03:41 +0000 http://carrotblog.com/?p=1045#comment-426 Great article and I agree with you that ..... Thanks for the tips! Great article and I agree with you that ….. Thanks for the tips!

]]> By: Laptop Memory Upgrade http://carrotblog.com/social-media-the-new-corporate-website/comment-page-1/#comment-279 Laptop Memory Upgrade Wed, 17 Jun 2009 08:03:41 +0000 http://carrotblog.com/?p=1045#comment-279 Great article and I agree with you that ..... Thanks for the tips! Great article and I agree with you that ….. Thanks for the tips!

]]> By: Medela metro bag http://carrotblog.com/social-media-the-new-corporate-website/comment-page-1/#comment-278 Medela metro bag Sun, 31 May 2009 18:38:31 +0000 http://carrotblog.com/?p=1045#comment-278 What I have observed is, it's been helping corporate websites in a big way! I am sure many would agree on this!<br><br>Debra What I have observed is, it's been helping corporate websites in a big way! I am sure many would agree on this!

Debra

]]> By: justinauciello http://carrotblog.com/social-media-the-new-corporate-website/comment-page-1/#comment-277 justinauciello Tue, 26 May 2009 19:35:21 +0000 http://carrotblog.com/?p=1045#comment-277 As social media continues to evolve and expand into mainstream consciousness, to not concede to its dominance, adapt, and apply interactive strategies into an overall marketing approach is to fail. Pretty soon, there will be an expectation that all brands have a new media presence, which will certainly "up the competition ante" and force continued innovation. Exciting times indeed.<br><br>When I first saw the Vitamin Water ads, I have to admit that I was somewhat surprised that the company would drive traffic to its Facebook profile. After processing what I had just seen, I realized that--as you've pointed out in this post--it's a clever strategy: hook people into the product. Especially with Facebook's live stream framework, from the brand's perspective, it's a no-brainer, because my "I'm a fan of ..." will appear to hundreds of my friends. The potential for a viral explosion is obvious.<br><br>Traditional ads don't influence me much anymore. Perhaps that is because I'm a new media addict who's young, but nevertheless, you'll need a creative hook to get my attention. All of the companies that are mentioned in this post succeeded in that regard.<br><br>Nevertheless, I'm tired of Vitamin Water; I drank a ton of it when I was a law student in Manhattan between 2002 and 2003, and I'm done. The traditional "bus stop and subway station" ads got me then, but no form of clever social media strategies can get me back on that bandwagon. (I will always be influenced by urban ads, especially those on the subway. I've known Dr. Zizmor for as long as I can remember the subway.) As social media continues to evolve and expand into mainstream consciousness, to not concede to its dominance, adapt, and apply interactive strategies into an overall marketing approach is to fail. Pretty soon, there will be an expectation that all brands have a new media presence, which will certainly “up the competition ante” and force continued innovation. Exciting times indeed.

When I first saw the Vitamin Water ads, I have to admit that I was somewhat surprised that the company would drive traffic to its Facebook profile. After processing what I had just seen, I realized that–as you've pointed out in this post–it's a clever strategy: hook people into the product. Especially with Facebook's live stream framework, from the brand's perspective, it's a no-brainer, because my “I'm a fan of …” will appear to hundreds of my friends. The potential for a viral explosion is obvious.

Traditional ads don't influence me much anymore. Perhaps that is because I'm a new media addict who's young, but nevertheless, you'll need a creative hook to get my attention. All of the companies that are mentioned in this post succeeded in that regard.

Nevertheless, I'm tired of Vitamin Water; I drank a ton of it when I was a law student in Manhattan between 2002 and 2003, and I'm done. The traditional “bus stop and subway station” ads got me then, but no form of clever social media strategies can get me back on that bandwagon. (I will always be influenced by urban ads, especially those on the subway. I've known Dr. Zizmor for as long as I can remember the subway.)

]]> By: Aerocles http://carrotblog.com/social-media-the-new-corporate-website/comment-page-1/#comment-276 Aerocles Tue, 26 May 2009 19:01:22 +0000 http://carrotblog.com/?p=1045#comment-276 I think the greatest potential lies - not just in social media site unilaterally replacing traditional corporate websites - but in allowing brands to reach a much more targeted audience. This can range from broad demographics - see Dell's recent Della Failure - to very specific niche audiences Office Depot's Office Depot Saves Small Businesses Campaign - in which they create a social forum for their primary consumer base - to GE's <a href="http://GEReports.com" rel="nofollow">GEReports.com</a> - which builds content based on the comments posted in a hybrid media outet/blog/social platform. If I am a brand, why should I have only one website. These don't need to be 'replacements' rather, complements. No brand's online presence will be complete until they have a main page supplemented by as many targeted microsites as they need to reach there consumer base, and untapped markets. I think the greatest potential lies – not just in social media site unilaterally replacing traditional corporate websites – but in allowing brands to reach a much more targeted audience. This can range from broad demographics – see Dell's recent Della Failure – to very specific niche audiences Office Depot's Office Depot Saves Small Businesses Campaign – in which they create a social forum for their primary consumer base – to GE's GEReports.com – which builds content based on the comments posted in a hybrid media outet/blog/social platform. If I am a brand, why should I have only one website. These don't need to be 'replacements' rather, complements. No brand's online presence will be complete until they have a main page supplemented by as many targeted microsites as they need to reach there consumer base, and untapped markets.

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