Whoa. What a game. And while the heart pumping last minutes were getting us here at Carrot Creative screaming at the top of our lungs (well, most of us) we obviously had our two cents to add on the advertisements.
What was really interesting was the amount of times I wondered if people were clicking on the site of the brand right after they ad appeared. I watched the Super Bowl with my MacBook on my lap. A lot of my friends (and many of you) were live tweeting the game from your iPhone or Blackberry. When GoDaddy said go to their site, I did-did you? When Denny’s offered free breakfast, I went-did you? (It crashed—but hey. Good thinking)
The awesome team over at Reprise Media released their 5th annual Search Marketing Scorecard ranking Super Bowl advertisers based on the level of integration between their television commercials and presence in search and social media –measuring how prepared each brand was to capture the demand created by their Super Bowl advertising investment. They were also tweeting during the game providing live commentary on the data being pulled into the report.
Winners include E-trade for the hilarious “leaked”outtakes of the E-trade baby leading up to the Super Bowl, Cash4Gold (MC Hammer + Ed McMahon + buying the right search words=success) and Kellogg’s Frosted Flakes “Plant a Seed” call to action campaign. More can be found in the press release including the losers: Denny’s (site fail), Budweiser not taking advantage of Google’s lifted alcohol bans and Pixar’s Up movie.
The thing is, that with the current internet landscape and the constant muttering of brands saying they WANT to be online and engaged with their consumers—you would think that EVERY advertisement had an internet engagement piece and would be part of the winners list. Unfortunately, there were many mistakes, some “could have beens” and some “what were they thinkings?” Maybe next year.
Some of the Carrot Crew’s favorite ads from last night include:
CareerBuilder.com: Tips
Hulu: Alec in Huluwood
Pepsi: Refresh Anthem
