GE recently launched their new Instagram campaign #GEInspiresMe… and I love everything about it! I give kudos to any major brand that adopts Instagram, but GE has beaten my expectations by demonstrating a solid understanding of how to structure a rewarding experience on the social platform. Here’s what works about GE’s approach: the campaign… legitimately brands crowd sourced content without alienating the audience rewards participants cyclically for their participation, with multiple stages to the contest engages the Facebook fan base to… Continue Reading
Tags / advertising
November 28, 2011
January 6, 2009
Madison Avenue To Cut Out All Carbs In ’09
The first week of the new year is always saturated with media predictions for the year ahead and this year is no different. The overall economic gloom has washed over the media in a pallid periwinkle haze of indifference. Most current rhetoric points toward desperate depression-era advertising filled with a myriad of uses for old boots and stale Wheat Thins. The WSJ published their advertising forecast for 2009 and essentially just restates what has been repeated ad-nauseam for the past… Continue Reading
December 16, 2008
Hurdles? What hurdles!?
While catching up on a weekend’s worth of news, I came across an intriguing New York Times article (which Mashable also commented on) dealing with the “struggle” certain advertisers are having creating successful social media campaigns. The article dealt with a certain subset of marketers who do not see the value in engaging the consumer with topical social media elements. It read like a textbook case of plug and play advertising, taking a circle peg from the past and trying to… Continue Reading
