I was lucky enough to be invited to keynote yesterday’s IDI Marketers Forum International Conference at the Marriott Marquis in Times Square. The conference is intended to provide valuable, up-to-date information from top internationally recognized experts to the direct marketing community. With an experience working mostly in online marketing, one might think that a direct marketing approach needed an entirely new perspective on social media. But, when you think about it, there’s a basic theme every industry needs to think… Continue Reading
Tags / carrotcreative
March 19, 2009
Social Media Fire Starters
Photo Credit: Addicted Eyes on Flickr. Lately we’ve been seeing that social media brings about a lot of questions for those not familiar with the channels. Why would we want to create a platform for people to complain? What if people attack us publicly on the site? If they say something negative, others can see it and escalate it to higher sources. That’s not good for us and why should we promote this? How can we control the content? All… Continue Reading
January 30, 2009
Digital DUMBO Drinks
Carrot Creative co-hosted the first Digital DUMBO Drinks event here last night at ReBar where the digital elite of our quaint little neighborhood mixed and mingled under the bridge, talked Java scripting and new media strategies in addition to enjoying some cocktails and Outside.in cupcakes. I’ve been saying this for awhile that this is the “Digital District” in DUMBO. So many digital companies are here with talent but we never get together. We’ll walk by someone in Peas & Pickles… Continue Reading
January 7, 2009
Shout-out from the Carrot Couch…Charlie O'Donnell
A big Shout-out from the Couch to Charlie O’Donnell, as he spent a day in the Carrot office last week chatting up the current NY Tech scene, what he’s up to with his company Path101 as well as some fun baseball banter. (Charlie is a Mets fan for the record as notably displayed in the photo.) Charlie is CEO of Path101, a career discovery destination. He is also founder of nextNY, a grassroots participant-driven organization of more than 2,000 up… Continue Reading
January 6, 2009
Madison Avenue To Cut Out All Carbs In ’09
The first week of the new year is always saturated with media predictions for the year ahead and this year is no different. The overall economic gloom has washed over the media in a pallid periwinkle haze of indifference. Most current rhetoric points toward desperate depression-era advertising filled with a myriad of uses for old boots and stale Wheat Thins. The WSJ published their advertising forecast for 2009 and essentially just restates what has been repeated ad-nauseam for the past… Continue Reading
December 29, 2008
Social Cash & Carrot Creative
The Social Cash blog interviewed our very own Mike Germano last month discussing all things marketing, the future of Facebook and Mike’s favorite topic: Carrot Creative. Mike provides some insightful thoughts on the future of marketing within the popular social network and what it means for the big brands who are starting to “get it” and engage. Check it out and stay tuned for an upcoming prediction and resolution list about the future of web marketing in 2009 from the… Continue Reading
