This mystery client is Tucker Max. We’ll be building a fully integrated website and digital strategy for his upcoming feature film, “I Hope They Serve Beer in Hell” based off of the New York Times Bestseller book of the same name.

We had an awesome time meeting Tucker in person earlier this week for a private screening of the movie (if you like his stories you’re going to love it) and to discuss ideas as to what will really light it up. The great thing is that Tucker is as open and excited about our ideas as we are and isn’t afraid to push the limits to what we can do. When you have that kind of trust from a client, it’s always refreshing and makes our entire team want to start immediately.

The movie opens September 25th nationwide so the website will be up prior to that. We’ll keep you updated on the launch of the project and other cool promotional tie-ins Tucker has up his sleeve to get this going.Trust me, they’re going to catch your attention.

On a side note, if you know the history of Tucker Max (and you can check out his website or book if you want to really dive in) you can tell that he knows how to push boundaries and step on toes. While we here at Carrot have many clients interested in getting into social media, some aren’t willing to jump over the big walls and try things that may be a little risqué for the current status quo. Sure, this is totally fine, but if you take a look at the campaigns that really take off, it’s from the companies that push limits and make a loud statement. This is the exact reason why we chose to work with Tucker Max. He embodies all of this and we’re going to build a kick ass website and digital campaign to match all of these ideals.

Tucker Max wants a campaign that will excite everyone and stir some conversation. Carrot Creative is here to help with that.

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Sure, it’s great to build cool things. But, when there’s a great strategy to reaching an audience behind the cool thing—you need to take a bigger look at it. That’s what happened with the latest project we did for Dave Matthews Band.

As many know, the DMB fan base was collected and solidified through grass roots- the 90s viral, trading music from tape recorder to tape recorder. Just shy of 20 years later, the band’s fan base has grown, evolved and adapted as technology has done the same thing. Snail Mail gave way to early email lists, to forums (which are still booming), to social media platforms like Facebook. The means have changed, but the  fans’ passion is the same.

In recognition of this shift to viral digital platforms, Dave Matthews Band’s management Redlight Communications is promoting the Band’s upcoming album Big Whiskey & The GrooGrux King with some viral contests and interactive projects, the first of which we just finished up work on.

We’re pleased to announce the Facebook-based Advanced Listening Party contest, where users create a Facebook Event and invite friends in hopes of receiving an advanced copy of the album. The 100 Facebook Events with the highest members in attendance win a chance to dance to DMB before anyone else. They’re also encouraged to document their party with video, in order for a chance at a grand prize to win Front Row tickets, accommodations and a special meet & greet with Dave Matthews himself.

The contest launched Tuesday and already 395 events have been created. 395! In 4 days! Obviously, this group is largely influenced by promotions for Dave himself. but this is pure proof of creating a campaign for your audience, knowing your audience and reaching them on that level.

Some tips we’ve learned:

• If you’re using Facebook as a platform for the campaign, use the Newsfeed to your advantage. Your friends see your Newsfeed and are interested in what is going on. By placing a catchy title, image, etc…you’re already increasing the chance of people finding your item.
• Let your users and fan base spread the news for you. If you’ve built the proper amount of content for them to share, they’ll spread it on their own. Let them do it and watch with a smile on your face.
• Monitor it. The pick up and amount of links shared is important. Make sure you have a plan in place to track everything early on. Results are not only important for ROI, but it provides that OH COOL! factor as well.

Are you a fan of DMB? We definitely encourage you to take part! (And tell them >carrot sent you!)

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We’re happy to announce today that >carrot creative will now provide social media strategy, design and development work to Complete Control Management, a leading artist management and music marketing company.

Complete Control Management manages top selling artists including Tiësto, American Hi-Fi,Cary Brothers, Misstress Barbara, DJ Dan, Stacy Jones and Greg Collins, as well as new artists, The Downtown Fiction, Working For a Nuclear Free City, Shuttle and Classixx.

Stay tuned to the >carrot creative blog for more news about this exciting partnership and the work we’ll be doing with their team.

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Citizen journalism is the most informative innovation in the mobile space since the introduction of the camera phone, and our good friends at CBSEyeMobile are leading the way with their new application developed specifically for the iPhone. It’s already been featured on several sites including TechCrunch, Mashable, and TUAW since launching last week and is garnering fabulous reviews from all around the blogosphere.

We’re very excited to be working with the CBSEyeMobile team to build other amazing social network integration tools and can’t wait to see what else the team has up their sleeves.

Try out the latest craze to hit the iPhone here.

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The current acclaim from O Magazine comes after HUE’s appearance in Time Magazine’s Best Inventions of 2007, a spot onGood Morning America and reviews in highly regarded blogs across the Internet. We at Carrot can only begin to express how thrilled we are with the success of HUE HD Webcam and the greater potential it has for 2008 and beyond. We consider this holiday praise from O magazine, and the other various media outlets, an early holiday gift as a confirmation of the invaluable creative design and marketing we offer our clients to actualize the full potential of their products/services. Have a great holiday season everyone.

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Carrot Creative is proud to announce the release of Dank App’s BE SANTA. This Facebook application allows you and your friends to Be Santa and spread the joy of the Holiday season to Facebook walls near and far. Be Santa users can send virtual and real gifts from Amazon.com as well as write Christmas wish lists. Gifts stay wrapped until December 25th, when users open the gift and are entered into giveaways rewarding $2,500 in real gifts to lucky virtual gift recipients and letter writers. Every gift given and letter written is give you a better chance at free gifts– now that will brighten anyone’s Yuletide.

The Carrot Crew is excited to be working on this project in a design and marketing capacity. After all, tis the season to be jolly, tis the season to BE SANTA!

This article is copyright © 2010