As of today, our blog now sports its nifty new Bookmarklet Icon when saved as a bookmark on your iPhone or iPod Touch. Don’t worry if you don’t have either of those yet, (which our icon may finally make it worth buying) I will share with you our lovely new addition. Isn’t she shiny?

This article is copyright © 2012 

According the this NY Times Article, Animal Planet is using words “like ‘gut-driven,’ ‘completely immersive’ and ‘unexpected’ in describing what it will be like once the new roster is introduced on Feb. 3.” That’s fine and all, but the drastic rebrand is at best “unexpected,” and not in a good way. A general rule of good design is to not do anything without purpose (particularly where small, simple marks/logos have to say alot about what they represent)… and unless it is just lost on me, the quarter-clockwise turn of the ‘M’ seems pointless. The condensed ‘N’ and ‘A’ look awkward… all in all, it transmits a vague sense of ‘wild’ and a strong sense of terrible.

What is most unfortunate, is that it also breaks the relationship that the former Animal Planet logo had with the Discovery Channel logo:

UPDATE: A nice article from Brand New takes its own look.

This article is copyright © 2012