A Round Up of Agency 404 Error Pages Let’s face it — 404 pages may not always be a top priority, but for creative agencies it’s important to embrace the opportunity an error page presents. Beyond the obvious utility these pages provide, 404 pages are a great chance to showcase your agency’s personality, creative chops, and attention to detail. Whether it’s treated as an extension of your brand, or a playful easter egg, these once dull error pages are now considered to… Continue Reading
Using Tech & Design to Reenvision NYC Subway Displays
As a frequent rider of NYC’s mass transit, I believe it’s time we find a more effective approach to showing stops and providing alerts/vital updates. Also we need to stay updated on the latest technology—that means getting rid of the analog displays, which are imposing unnecessary limitations in the visual & information design. The displays need to be flexible enough to hold any type or amount of content. Here’s my proposal: Use the interior space more effectively Promote interaction (ex:… Continue Reading
The Baby Carrot, Bridget Brennan
Hello Dear Readers, I’m Bridget Brennan, the newest member of the Carrot crew. I’m extremely excited to become a part of what I believe is a company that has it’s head and heart in the right place. It is exhilarating to work with people who are spearheading social media marketing and are also some the most passionate I have ever encountered. I mean, hello, you can draw on the walls and not feel strange quoting Arrested Development. Although, I still… Continue Reading
The Rookie: Welcome Bridget Brennan
What can I say, I’m partial to Rochester Institute of Technology alumni. Perhaps it was my time as a professor there, or maybe the tea-bar at Wegmans, or it could be the raw talent that comes out of the chilly northeast. Whatever the case, when I met Bridget Brennan at RIT’s Career Fair and saw her flawless work, I knew she’d be the perfect fit as the new intern at Carrot Creative. Bridget has that special quirk that Carrot looks… Continue Reading
Hope, Help & Relief Haiti
Carrot Creative was tapped to create a website and visual campaign in response to the catastrophic earthquake that hit Haiti in January 2010 through Hope, Help & Relief Haiti. Created by a conscious community of leaders in music, fashion, film, finance and art, Hope, Help & Relief Haiti was established to become an agent of change for the rebuild and renewal of the devastated nation. Shaped from the collaborative efforts of Andre Harrell, Donna Karan’s Urban Zen Foundation, The Mary… Continue Reading
We Really Do Hope They Serve Beer In Hell
Ladies and Gentlemen, we’re officially Hollywood big shots. Well, almost. After much anticipation, Carrot Creative has completed our first film site, and what better way to lose our film site virginity than with the cinematic adaptation of Tucker Max’s New York Times bestseller, I Hope They Serve Beer In Hell? It all started when Tucker’s right hand man, Ian Claudius, first read about Carrot in Smashing Magazine’s fantastic post, Looking Back On 2008 With Top Web Designers. A quick phone… Continue Reading
A new addition from Down Under
Some exciting news on the next Kick Ass addition to the Carrot Creative team. Jacob Cass will be joining Carrot Creative in the beginning of 2010. As he describes on his website, he’s a self-employed graphic designer, specializing in the fields of corporate identity (logo) design, web design, print design and branding with the majority of his time spent designing and implementing marketing promotions for small businesses such as logos, websites, brochures, letterhead, business cards and more. But really, who… Continue Reading
Does Design Matter to Startups? You bet.
I had the pleasure of attending a NextNY event last Wednesday with Carrot Creative’s own Kristin and Maury in Time Square. The Topic – Does Design matter to Startups? The discussion was led by designers Crystal Beasley, Kevin Kearney, Nicole Tecco Reece, Dagny Prieto, and Stefan Lawrence. The meet-up was to help entrepreneurs better understand the role of a design team (often looked at as a wild, type-loving troupe of hippies) in the greater scheme of things while running a business.
So, will bringing on designers really matter, or does having your product or service “work” outweigh how it looks? Here are some insights from the discussion.
Radiance
TR3 released their latest album “Radiance” in January, and we had the pleasure of assembling the artwork for the band. Tim Reynolds had a pretty clear concept in mind, featuring an abstract photo he took himself while on tour with DMB last summer. It was a ton of fun hanging out with Tim, Mick, Dan & Tour Manager Fluffy (and Marcus Eaton Trio) at a show this past Fall, as we started work on the project, and a pleasure to… Continue Reading
Happy Tax Day- Check out why you owe the government $184,000
We’ve had the pleasure of working with the Peter G. Peterson Foundation to launch a site dedicated to demystifying the national debt. Owen and Payne, brothers in accounting, take users through the haunting debt figures and explain exactly what it means to each individual American. While this is ridiculously scary, our team here saw the great opportunity in this to use comedy and social media to showcase the current situation and reach out to consumers on a less formal basis…. Continue Reading
