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    Interesting- an interesting word to tie your brand to

    Dos Equis today launched the second part of a campaign in search of the “Most Interesting Man in the World” to the entire U.S.  Basically, tying the fact that if you drink Dos Equis, you’ll become interesting or even MORE interesting than you already are. (I know that’ probably not possible for some of you.) According to MediaPost, “two months ago, Dos Equis introduced its “Most Interesting Man in the World” to the entire U.S. via an expanded national advertising… Continue Reading