This week, Katy Perry premiered her latest music video for the song “Wide Awake” and it’s a veritable homage to Facebook. The music video is in the style of popular YouTube-esque lyric videos so fans can easily learn the words and sing along. But that’s not what’s so interesting about the release… after all, Cee-Lo’s “Fuck You” took these lyric videos mainstream long ago. But here’s what really interests me — the video’s only narrative is that of Katy Perry’s… Continue Reading
Tags / Facebook
May 22, 2012
March 9, 2012
Timeline for Brand Pages
As of March 30th Facebook will be rolling out its biggest visual change by making Timeline mandatory for all 800 million users and brands. In case you haven’t heard, this rollout is not optional and there’s a pretty good chance your current wall won’t look as nice come the end of the month. It is certainly in your best interest to be prepare yourself for this major adjustment (especially if you’re managing client accounts), so we here at Carrot have… Continue Reading
December 7, 2011
Facebook is Watching You
Facebook’s ubiquitous like button has worked it’s way onto almost every blog and news outlet, and many other sites that encourage their readers to share content via social media. It’s iconic ‘thumbs up’ graphic and the simplicity and ease of use have made the like button a huge success. A study by Bright Edge research shows that 25% of the top 1000 websites include a plugin from Facebook (the most popular being the like button), and that there have been… Continue Reading
October 5, 2011
The New Graph
Last week a contingent from Carrot Creative flew out to San Francisco and attended Facebook’s f8 conference. We laughed when Andy Samberg impersonated Zuck and we cheered when the app we built for The Daily was featured as the first media app released on the new Graph API. We went into all the breakout sessions and meetings with Facebook as well as conversations with other developers on the platform with the typical questions and concerns. Nearly each person in attendance… Continue Reading
October 5, 2011
Facebook’s Updated Insights
Facebook announced a plethora of impressive updates during F8 last month. However, did you know that Facebook also silently rolled out a massive update to their Insights dashboard? This updated dashboard now allows brands to improve their measurement of not just their Facebook Page, but of the social plug-ins on their websites as well. With the new update, a Page admin that has claimed Insights for a particular domain will be able to collect granular data for that domain’s… Continue Reading
September 22, 2011
F8: What’s Launching
We’re here in force at F8 and jazzed about the platform changes in store at Facebook, some of which we’ve been honored to build with via our work on the The Daily Facebook app. We will be following up to this post soon, with our additional thoughts on what this means for users, brands and what will surely be a leap in the evolution of how we share, experience and archive our daily lives. Announced today: Timeline: The story… Continue Reading
September 19, 2011
Introducing: Platlas
Platlas.com: A love letter to our favorite social networks. Earlier this summer, we took on the somewhat daunting task of exhaustively mapping out the ecosystem of Facebook. Even though Carrot is a Preferred Development Consultant and we consider ourselves severely versed in the Platform, we still learned A LOT by delving into Facebook so expansively. However, our ultimate goal was to narrow down a story within this vast array of features, into something compelling and widely relevant to us: our clients and our industry. Platform education is… Continue Reading
May 24, 2011
Social Media’s Unspoken “No Booty Dancing” Policy Still In Effect
Exhibit A: Current landscape of fan-to-brand interaction on Facebook. Someone has got to make the first move. If brands and fans are ever going to get down to business, social networking venues need to call off the chaperones and get more booty dance friendly. So much of brand interaction on Facebook revolves around making initial eye contact (getting “Likes”). But then what? And why? Fans say “Yes” to “Do you want to dance?” They’re willing to hold each other at… Continue Reading
April 20, 2011
Quick Prototyping of Ideas
Part of Carrot Creative’s business advantage is our ability to move quickly through the online process, from idea all the way to product. Whether client work or side project, prototyping is a central part of this and we are constantly prototyping new ideas and technologies. If you can imagine an environment where creatives and strategists generate unique and often challenging development problems for our production team, each and every day, you’ll understand why functional models are so important. Crawl Before… Continue Reading
January 4, 2011
Facebook Events + Personalized Voicemails + Budweiser = Our Latest App
“Alright, guys, listen up. Now, Adam… pay attention!” I cannot begin to tell you how many times I’ve heard that statement over the past 3 months, but I can tell you why. Anomaly approached Carrot Creative in October of 2010 to collaborate with them and one of their flagship clients, Budweiser. Mike Germano’s eyes lit up at the opportunity. He yelled “Mmmmerica!” and soon banned any other beer than Budweiser to be allowed in the Carrot fridge. Carrot designed and developed… Continue Reading
