After reviewing work samples, checking with professional references and analyzing company history, Facebook® has seen Carrot Creative’s strong track record of success and has selected us to be a part of the Facebook Preferred Developer Consultant Program. The program has been set up to help companies, brands, celebrities and organizations connect with leading consultants and developers who are familiar with building applications, Facebook Pages and Facebook Connect integrations. “We’re thrilled to be chosen as a Facebook Preferred Developer Consultant and… Continue Reading
Tags / Facebook
February 5, 2010
Down & Dirty: A Social Media Agency's Take on Facebook Platform Changes
What will the current and upcoming changes to the Facebook platform mean for clients and their existing Fanpages? As Director of Technology (and Director of the “keeping it real committee”), I wanted to give everyone a heads up on the changes, but keep my ‘geek-speak’ to a low. ‘Keep It Simple Stupid’, that’s my motto. Application Interaction There will be no more application-to-user notifications. Meaning the small notification box in the bottom right of the bar on Facebook will no… Continue Reading
July 24, 2009
“What Are You Doing?” (That’s Worth Bragging About)
In a recent article from Silicon Alley Insider Mark Zuckerberg was euphemistically quoted saying Facebook allows people “to stay updated on what’s happening around them and share with the people in their lives.” Translation? People like to brag about the awesome crap they do via status updates and Tweets. As a prolific status-updater I am in no way claiming innocence on this (my last status update was VIP at DMB with Carrot Creative, jealous yet?) But seriously, the reason I… Continue Reading
June 3, 2009
Speaking at the Facebook Developer Garage
Last night I had the pleasure of speaking at the Facebook Developer Garage hosted at The Sullivan Room. This meant a lot to me as I had spoken at the very first Garage here in New York two years ago hyping up the newly developed The Lotto application that we had built and wanted to meet with the up and comers. In fact, it’s where I met a former Carrot employee and one of my closest friends today. Last night,… Continue Reading
May 19, 2009
Social Media-the new corporate website?
Adam Ostrow at Mashable has a great post about whether or not social media is hurting or helping corporate websites. Current brands, Vitamin Water is the example in the post, are sending fans and users to social sites like Facebook or MySpace to engage with a campaign versus the traditional corporate website. The benefits of sending to social sites are obvious including more interaction and an easier way to gather a group of users interested in your brand versus sending… Continue Reading
May 11, 2009
Facebook's Post Quality Score
Yesterday, AllFacebook.com’s Nick O’Neil introduced Facebook’s new Post Quality Score metric for pages. According to Facebook, this is a “score measuring how engaging your content is to Facebook users.” So, the higher the Post Quality, the better your fan page is performing in terms of engagement. For those unaware, Facebook gives the owner or administrator of a fan page access to key analytical data such as Pages Views, Total Interactions, New/Removed Fans and now, Post Quality Score. With Post Quality… Continue Reading
May 5, 2009
Your online identity—add to it!
Everyone has their online identity. You have a website. You have your blog. Your LinkedIn. Twitter. Facebook. You build these networks and pages out to form “Who you are.” But, having one of these “things” does not classify who you are as a person. If you’re on Twitter, it doesn’t mean you necessarily have “quick thoughts”, if you’re on LinkedIn it doesn’t necessarily mean you are all about networking for your career. Or, at least I hope it doesn’t. There… Continue Reading
May 1, 2009
Reach your fans with what THEY need
“Party with the King for the GrooGrux Grand Prize!” Dave Matthews Band’s Album Listening Party Contest Sure, it’s great to build cool things. But, when there’s a great strategy to reaching an audience behind the cool thing—you need to take a bigger look at it. That’s what happened with the latest project we did for Dave Matthews Band. As many know, the DMB fan base was collected and solidified through grass roots- the 90s viral, trading music from tape recorder… Continue Reading
January 8, 2009
I'll gladly pay you my Facebook friends for a hamburger today
Everyone likes friends. Friends are there for you when you need them. Friends are there to talk to you, hang out with you, have good times with. Friends in the Web 2.0 world (ugh buzz word) can mean something completely different though. Friends on Facebook may mean something to one person and something completely different to another. Friends on Twitter? You have followers. You follow them back possibly. Are they your friend? Sure. Some of them are. Others? No way…. Continue Reading
November 26, 2008
Yes We Did: Thanksgiving Update
On November 4th we built and launched one of the most successful fanpages on Facebook: Yes We Did. Now that we’re closing in on 81,000 users we thought we’d give an update on our vision for the page. We are in the process of authoring a comprehensive article about our experience bulding the page and the reaction that you, the fans, have had to it. As part of our article we will be conducting a survey of our users to… Continue Reading
