Carrot Creative Blog

Today we are pleased to announce My Decree, a Facebook application which gives young, fashion-forward women the chance to represent the JC Penney Decree brand on Facebook in addition to receiving $1,500 towards a charity of their choice. >carrot had the wonderful opportunity to work with Saatchi & Saatchi and JC Penney on this project ,which is a definite game changer in the world of Facebook applications and one that should help the Decree brand gain a huge amount of traction with it’s target demo.

Check out My Decree when it launches tomorrow at http://apps.new.facebook.com/mydecree/

>carrotHQ is buzzing this afternoon after the launch of our latest social media venture: Facebook FanPages for JCPenney’s hot new Decree clothing line, and their Get That Look back to school campaign. This project allowed us to leverage our vast array of multimedia capabilities and apply it to a rapidly growing format. From a branding standpoint, this takes JCPenney into an entirely new arena: giving young women the opportunity to rally around a clothing brand targeted directly toward them right from the inception. JCPenney can use the discussions that place in and around their new Facebook home and translate that directly into incremental product improvements at a faster pace then ever before.