Carrot Blog » jcpenney http://carrotblog.com Social Media Agency Thu, 29 Jul 2010 15:35:33 +0000 en hourly 1 My World, My Decree http://carrotblog.com/my-world-my-decree/ http://carrotblog.com/my-world-my-decree/#comments Wed, 03 Sep 2008 16:05:40 +0000 Robert Gaafar http://carrotblog.com/?p=270 Continue Reading

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Today we are pleased to announce My Decree, a Facebook application which gives young, fashion-forward women the chance to represent the JC Penney Decree brand on Facebook in addition to receiving $1,500 towards a charity of their choice. >carrot had the wonderful opportunity to work with Saatchi & Saatchi and JC Penney on this project ,which is a definite game changer in the world of Facebook applications and one that should help the Decree brand gain a huge amount of traction with it’s target demo.

Check out My Decree when it launches tomorrow at http://apps.new.facebook.com/mydecree/

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]]> http://carrotblog.com/my-world-my-decree/feed/ 0 A New Fashion Decree http://carrotblog.com/a-new-fashion-decree/ http://carrotblog.com/a-new-fashion-decree/#comments Mon, 21 Jul 2008 19:54:23 +0000 Maury Postal http://carrotblog.com/?p=211 Continue Reading

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]]> >carrotHQ is buzzing this afternoon after the launch of our latest social media venture: Facebook FanPages for JCPenney’s hot new Decree clothing line, and their Get That Look back to school campaign. This project allowed us to leverage our vast array of multimedia capabilities and apply it to a rapidly growing format. From a branding standpoint, this takes JCPenney into an entirely new arena: giving young women the opportunity to rally around a clothing brand targeted directly toward them right from the inception. JCPenney can use the discussions that place in and around their new Facebook home and translate that directly into incremental product improvements at a faster pace then ever before.

In short, >carrot is providing one the most trusted names in retail with the tools to compete in the ultra-competitive modern e-tail environment.  It’s what we do best, looking out for the latest and greatest ways to help our clients reach their customers in novel and innovative ways.

This article is copyright © 2010 

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